Exhibitors upbeat at future prospects of regional market
The Middle East's greatest gathering of the beauty, hair, fragrances and wellbeing trade, Beautyworld Middle East 2011, concluded a successful three-day run at the Dubai International Convention and Exhibition Centre, riding on the upbeat prospects of the industry in the region.
Featuring strong international participation, with exhibitors looking to further develop their business in the region and reach new markets, Beautyworld Middle East 2011 drew a large number of trade visitors looking to source new products and secure new suppliers.
"We are extremely pleased with the reactions we have received to this year's event," said Mr. Ahmed Pauwels, CEO of organiser, Epoc Messe Frankfurt. "Going by preliminary indications, the show has built considerably on past successes and we have seen increases in exhibitor and visitor numbers. The signs are bright for the future of all of the various sectors represented including hair care, perfumery, colour cosmetics and more," he added.
Beautyworld Middle East 2011, featured 758 exhibitors from 44 countries - as compared to 693 exhibitors from 41 countries who participated at last year's event, registering a near 10% growth. In terms of visitor numbers, exhibitors at the event reported great satisfaction at the response generated and the quality of visitors to the event.
Traditionally a gateway to the greater Middle East market, Beautyworld Middle East has customarily featured product launches for the regional markets. This year was no exception, with a series of launches during the three days of the event.
Mr. Udo Frenzel, Consultant of the German Cosmetic, Toiletry and Perfumery Association, IKW for International Exhibitions, said: "We have been exhibiting since 1998. This year we have 32 exhibitors in the German Pavilion which represents a 14% increase over last year. Dubai is the main business hub and if ever asked which is the best place to do business, we would say concentrate on Dubai and invite all your guests to Dubai. At Beautyworld Middle East you can make real and sustainable business and it is an ideal platform for companies who want to achieve long term goals. This year's event has been even better than previous years and overall we have had a very positive response. The beauty industry does not depend on the economic cycle, as really it is a daily necessity."
Amongst exhibitors using the trade fair as their Middle East launching pad were European cosmetics brands Pomone and Human+Kind with their natural beauty products; Rapid General Trading and Eideal with their ranges of new professional hair products; organic Solyvia well-being products; Teknia with a new line of organic shampoos and treatments; ila-spa limited with a new range of organic products for the hotel amenities sector; Dubai-based entrepreneur, Maria Dowling with The Ritual m Hair & Scalp Clay as well as her latest Colour Elegant Collection; and Dubai-based Elche Beauty Salon with the latest in wellbeing with its new Speedfitness equipment all the way from Germany.
Salon Educators launched their first dedicated Academy in Tiffany Towers from where it will run City & Guilds IVQ courses, bringing internationally recognised qualifications to the UAE.
The company also launched the world's number one online hair-dressing education site MyHairDressers.com across the GCC. Mark Butcher, CEO of myhairdresser.com said a Farsi version of the website will go online in 12 to 18 months.
Ruth Lisa Koprowski, Principal of Academie Esthetique, an International French School offering one year diploma or short term courses, for the first time in the Middle East was pleased with the response from beauty professionals and students. "Our courses attracted a lot of interest among students, especially those from Iran and Nigeria," she said.
Attracting great interest at the trade fair was the hairstyling demonstration by the Enigma Beauty Group from Russia. Inga Andreeva, manager of the company said the group has six lines of beauty products which include those for hair, make up, nail and skin care. "We are the exclusive distributors in the UAE for Evagard, Angelhair, and Alessandra beauty products."
Mohammed Nadeem Joz, Executive Director of the Joz Group, a major supplier of beauty spa, hair dressing equipment and hotel furniture, in the UAE said: "I am happy at the way the show is organised. I have been exhibiting at Beautyworld since it started."
Victory Cosmetics of the Netherlands displayed cosmetics, perfumes, gift sets and bathroom fun items at Beautyworld Middle East. Micha Bloemberg, Stand Manager, said that they were looking for distributors across the region. "I have been regularly exhibiting in the Middle East for 10 years now. We are looking to increase our presence across the region."
Trade visitors came from across the region to view the latest trends and developments in the international arena. Mehtab Mehrzadeh, a salon owner from Tehran, Iran said she was at the show looking for new trends and products that she could take back to improve her business.
Candice Gordon, a Dubai resident and a hairstyling student at the Formula Hair Academy was visiting the show for the first time to look at various hairstyle trends and beauty products.
Valerie Lovina, an R&D pharmacist at Designer Shaik in Bahrain is visiting the show to look at trends and new suppliers at the show. "I am also on the lookout for local research collaborators," she said.
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