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Mahmoud Khattab: we aim to be the first choice for our stakeholders in all what we do
The largest megastore for electrical appliances and electronics in Alexandria.
Alexandria: B-Tech, the leading home appliances and electronics distributer in Egypt, has recently inaugurated its 61st branch in the Sednaoui Salah Salem building in Alexandria. The opening was attended by the CEO of B-Tech, Dr. Mahmoud Khattab, Mrs. Mervat Hataba the CEO of the Holding Company for Tourism, Hotels and Cinema, and Mr. Mohammed Abdul Hamid Enara, chairman and managing director of Sednaoui.
This is the 8th B-Tech branch to serve the citizens of Alexandria. Built on 1500 sq. meters and three stories high, it is the largest megastore for home appliances, electronics and durable goods in Alexandria. The opening of this branch embodies the company's goal of continuous growth and expansion and providing its customers across the country with modern, state-of-the art appliances at the best prices and with payment methods to suit customers' needs.
"We are delighted with what we have achieved in Alexandria, Egypt's second capital. B-Tech's expansion with the opening of new branches serve to bring us closer to our customers and not just geographically, but also by meeting the client's aspirations and desires in a way that is also attainable and suits their budget. We strive to give them broader alternatives and choices, whether in products, services or payment methods, allowing each client to live the life that they wish in a manner that matches their ambitions and is compatible with their lifestyle", said Mahmoud Khattab.
The CEO added: "Our goal is for B-Tech to be the client's first choice. It is a difficult goal, but one we are committed to and we are working on achieving through B-Tech's adoption of a set of policies that will ensure the achievement of overall quality and the embodiment of the values of trust, care and excellence. In order to be the client's first choice, we must continuously gain their trust through commitment to our promises and making sure that every piece of information we give them is correct, and dealing only in high quality products and trustworthy trademarks. This is why B-Tech deals with the best manufacturers worldwide offering the finest state-of-the-art products, bringing in the latest technical innovations in Europe and all over the world."
It is worth noting that B-Tech is the first Egyptian and Arab company to get the European Quality License and is proud to apply the latest comprehensive systems and policies to reach the highest levels of quality and professionalism, and to achieve business partners and customer satisfaction, as well as of everyone who deals with the company. This commitment to quality and continuous investment in development has enabled B-Tech to maintain high growth rates both in the number of branches or in sales. In 2015 the company's sales reached half a billion Egyptian pounds. Today the company employs approximately 2,000 employees all over Egypt.
B-Tech's the concept of care and service is practical by offering the best product warranty and guarantee services, and allocating a customer care department that is constantly working to improve customer satisfaction rates for all of the company's work. This requires investment in human resources, training and continuous improvement, through the "B-Tech Academy."
In 2015 B-Tech aims to double the showroom spaces in Alexandria and to triple storage spaces. And with the opening of two new branches in Loran and Smouha , the number of B-Tech branches in Alexandria will soon be 10 branches, in addition to the opening of the largest customer service center in Alexandria to achieve the company's message to be the preferred choice for customers in Alexandria and the rest of the country.
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