Emirati Chief Forecasts Rapid Developments in Beacon Technology, Virtual Reality, and Surge in App Creation Among Small Business
App Revenues Expected to Soar to USD $77 Billion in 2017, while Augmented and Virtual Reality Revenue to Reach USD $120 Billion
by 2020: Industry Reports
Dubai, United Arab Emirates - Next year will see significant developments in mobility, driven by continuous industry innovation and a growing tech-savvy millennial community, according to the region’s leading mobility retailer, axiom telecom.
Fahad Al Bannai, the mobile technology giant’s CEO, said he expects 2017 to be a prosperous year for the digital world, as the boundaries to what can be achieved with a mobile device are once again broken.
Location-Based Services will break the marketing mold.
Perhaps one of the most interesting emerging developments is that which will blur the line between being online and offline, beacon technology. Apple’s iBeacon technology has been a pioneer on this front, allowing mobile apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. The result? Businesses can offer real-time deals based on where they are at any given point in time.
“Imagine you’re walking down a boulevard, hungry, and you receive a notification that your favorite burger spot is offering a great deal – that is what location-based services, such as beacon technology, is allowing businesses to do,” said Al Bannai. “It gives them the ability to reach the right customer, at the right time, and the right location. This is definitely a great tool for businesses, but will also be beneficial to the end-user, as it helps them find what they need, when they need it.”
Small businesses will want a piece of the “app pie”.
Such remarkable developments in technology and the continuous success being realized by major international brands is inspiring small businesses to follow suit and develop apps of their own. According to figures reported by the mobile app publishing platform, Bizness Apps, more than 50% of small business will be looking to create a mobile app next year. Furthermore, by 2017, its expected that more than 268 billion downloads will generate $77 billion worth of revenue for the app industry.
In a market like the UAE, where SMEs represent more than 94% of businesses in the country, this offers the app industry enormous potential.
“If you think of the one device that we rely on all day to keep us connected, it is our smartphone. Consider the possibilities, then, of being able to reach a relevant audience using this valuable instrument,” said Al Bannai. “Small businesses are witnessing the tremendous success of their counterparts and now want a piece of the app pie. And with app creation becoming more affordable every day, the technology is now within reach of most businesses, regardless of size.”
Augmented and Virtual Reality will witness tremendous growth.
Mobile manufacturers such as Samsung and HTC have already starting exploring this space with the Gear VR and VIVE, respectively, but that is only the start to a whirlwind of cutting-edge virtual and augmented reality technologies that will soon hit the market, says Al Bannai.
According to market advisor Digi-Capital, augmented/virtual reality revenue is expected to reach USD $120 billion by 2020, with augmented reality accounting for USD $90 billion and virtual reality accounting for USD $30 billion, and driven largely by the consumer and mobile AR/VR markets.
“There is great interest in this field because of the many different useful applications that augmented and virtual reality could potentially assume – be it entertainment, training, or education,” said Al Bannai. “This takes the mobile experience to another level, enabling people to use their hand-held device to completely immerse themselves in another world, not only as passive observers, but as protagonists of their own digital universe.”
-Ends-
About axiom
Axiom was established in 1997 by Faisal Al Bannai and is today the leading multi-brand, multi-channel distributor and retailer of mobile telecommunications devices, accessories and telecom services in the Middle East.
Axiom's distribution network provides multiple points of access to the end consumer through three principal routes: the retail channel, through a variety of brands and store formats, which include innovative showrooms and a convenient online shopping platform; as well as a micro-distribution channel, for independent stores; and a macro-distribution channel serving wholesalers for domestic and international sales. Axiom has approximately1,950 employees and operates over 525 retail points and reaches more than 4,000 points of sale across the UAE, KSA, and Bahrain.
The axiom promise is a commitment to excellent customer service and continuous innovation to ensure customers have access to the best ongoing care and advice at axiom’s service centers located across the region. axiom’s wide range of value-added services include:
· Damage insurance (paid service)
· Extended warranty (paid service)
· Priority Repair (paid service)
· 60 Second Data Transfer
· Trade In
· Price Protection Guarantee
· Stand-By Phone During Repairs
For detailed information, visit www.axiomtelecom.com
Follow Axiom on Twitter: twitter.com/axiom_UAE or twitter.com/axiom_KSA
Follow Axiom on Facebook: facebook.com/axiomUAE or facebook.com/axiomKSA
© Press Release 2016
