Abu Dhabi, 03 May, 2011: Abu Dhabi Tourism Authority (ADTA) has scooped four major awards in the Middle East round of the World Travel Awards 2011.

Presented at a gala dinner in Dubai, the awards saw ADTA receive honours for: 'The Middle East's Leading Destination Marketing Campaign; 'The Middle East's Leading International Marketing Campaign;' 'The Middle East's Leading Tourist Board' and 'The Middle East's Responsible Tourism Award.'

Announcing the awards, Manon Han, Executive Vice President, World Travel Awards said the authority had achieved much in its six years of existence helping to steer Abu Dhabi from a destination with few hotels, rooms, air access and attractions to a credible contender on the international tourism landscape.

The awards were received on the authority's behalf by Khaled Al Hashemi, its Administration Director and Nasser Al Reyami, its Tourism Standards Director.

Other Abu Dhabi winners included: Etihad Airways, Emirates Palace, ADNEC, Royal Jet, Beach Rotana, Qasr Al Sarab Desert Resort and Omeir Travel.

It rounded off two successful days for Abu Dhabi following on the naming of Aloft Abu Dhabi as the 'Best New Hotel' in this week's Arabian Hotel Investment Conference honours.

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About ADTA:
Abu Dhabi Tourism Authority (ADTA) has wide ranging responsibilities for managing and assisting the development of the emirate's tourism industry and the marketing and promotion of the emirate as a world-class destination of distinction. Its responsibilities include; destination marketing; infrastructure and product development and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close co-ordination with the emirate's hotels, destination management companies, airlines and other public and private sector travel-related organisations.

For more information please contact:
Iman Khouri
Communications Executive
Telephone: +9712 4181 129
Email: ikhouri@adta.ae

Abu Dhabi Government Call Centre
Telephone: 800 555
International: +971 2 666 4442
Email: info@adta.ae

© Press Release 2011