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• DFM one of China's largest automotive groups
• Launch event held at state-of-the-art AW Rostamani showroom at Mohammed Bin Zayed Road, Sharjah
Dubai - AW Rostamani Trading, part of the AW Rostamani Group, has signed an agreement to be Dongfeng Motors (DFM)'sexclusive distributor in the UAE. The new partnership was marked by the launch of two DFM modelsin the country, the S30 and H30 Cross, at a special event held at AW Rostamani's state-of-the-art showroom at Mohammed bin Zayed road, Sharjah on April 8,2015. The launch was attended by top management from DFM Group and AWRostamani Group, as well as reporters and other representatives from the media.
Founded in 1969, DFM is one of China's largest auto groups and has an extensive business portfolio that covers the full range of commercial vehicles, passenger vehicles, auto assemblies, auto equipment and other automotive-related business. By 2012, DFM had total assets of 143.719 billion RMB and 153,000 employees. With sales of 3.07 million units, DFM was ranked 142ndamong Fortune Global 500, 16thamong China's top 500 enterprises and third among China's top 500 manufacturers. The Dongfengbrand has been listed among China's Most Valuable Auto Brands.
Michel Ayat, CEO AWR Automotive commented: "AWR Group is proud to be associated with DFM. We are confident that DFM's high quality standards that result in excellent products,combined with AWR's known customer service, will ensure the success of the DFM brand in the region." He further commented that AWR would provide its best services and facilities to customers to ensure a long-term and enjoyable driving experience for UAE owners of DFM vehicles.
"AW Rostamani is one of the leading conglomerates in the region, with over 45 years of expertise in the automotive sector that will help establish the DFM brand strongly in the Middle East. AW Rostamani Group is the right choice to promote our Passenger and Light Commercial Vehicles in this part of the world," said Mr. Yang Bo, General Manager, DFM. "DFM products with advanced technologies and configuration were specifically developed for the Middle East, reflecting expertise, efficiency, energy saving and high reliability of Dongfeng products. DFM is making great efforts to speed up its overseas strategy, thereby accomplishing the strategic transformation and expanding overseas business," he added.
The S30 sedan and H30 Cross are available in Elegant and Nobel models,with a 4 cylinder 1.6L AT engine anda DOHC, 16V, VVT, aluminum engine respectively. The vehicles' four-airbag design relieves impact force more effectively, whileABS+EBD, automatic A/C and power windows accompany a go-home light function with 360 degree light. A driver computer with reverse radar information are standard features, while a power sunroof and multi-functional steering wheel with acoustic controland cruise control are available for the Nobel models.
AW Rostamani's long experience in the UAE automobile market is expected to be a key factor in making DFM a highly regarded regional automotive company and a name that will capture a significant market share for passenger vehiclesin the country. It is anticipated that DFM vehicles, with their high quality, impeccable design and affordable prices, will elevate the brand as a first choice for customers both here and in the other global markets the company is expanding into.
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About AW Rostamani Group and AW Rostamani Trading Co.
The AW Rostamani Group is one of the leading family-owned businesses in the UAE. The firm has a diverse portfolio of companies across a range of industries including automotive, trading, lifestyle products, logistics, building interiors, lighting, information technology and real estate. With over 2,500 employees and net assets in excess of AED2.5billion, AW Rostamani Group is one of the most successful businesses to come out of the UAE. The company maintains 100% UAE national ownership.AW Rostamani Trading Co. LLC is a dedicated division of the AW Rostamani Group focusing on automotive allied products. It was established in 2008 to enhance after sales service and develop new business in the UAE and the region.
© Press Release 2015
