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Academic research collaboration between a staff member and a student of the British University in Dubai guides strategic human resource management.
HH Sheikh Saeed Al Maktoum is a Senior Strategic Planning and Business Support Officer in DP World and is also a recent graduate of the Human Resource Management Masters Program at the British University in Dubai. Dr Tamer Elewa was once HR Director for a leading pharmaceutical company, heading teams in 74 countries. They joined together in research to understand better how to work with employees so that they develop shared vision and invest greater intellect, emotion, and energy in their work. Published internationally by German academic publishing house Scholar's Press, "The Engagement Code" sets out the '4H model' and explains how the Head, the Heart, the Hand and Hope should be key focus points for effective human resource management. It offers tools and techniques to measure engagement that have now been validated scientifically.
Dr Elewa joined BUiD as an Assistant Professor for the MBA programme and MSc HRM in 2013 with a mission to support the creation of an excellent education in the Arab World. Dr Elewa believes in working with his students to develop local research capacity and foster a 'can do' attitude in the UAE. He said, "As both HR Director and academic researcher I noticed a lack of knowledge of employee engagement in the UAE. If the UAE wants to rank as a top-performing economy it will need to understand what works and what doesn't". Shaikh Saeed's experience in business scenario planning and strategy led him to identify employee engagement as critical to organizational performance. He said, "to now, organisations in the UAE rely heavily on measurement tools and expertise imported from UK and USA that are not applicable to the Gulf region. It has been a great learning experience for me working with Dr Tamer Elewa, and in this book we have managed to put together the right "Engagement Code".
Prof Abdullah Alshamsi, Vice-Chancellor of The British University in Dubai congratulated both Dr Tamer and HH Shaikh Saeed Al Maktoum on the success of their joint project adding, "I am very happy to see such great collaboration between academics and students resulting in international publications that assist knowledge workers in supporting the UAE Vision 2021. This is what we encourage at BUiD.
'The Engagement Code, Demystifying the Employee Engagement Equation" is published in Germany under the ISBN - 978-3-639-76956-2 and can be found online at https://www.scholars-press.com/catalog/details//store/gb/book/978-3-639-76956-2/the-engagement-code .
About The British University in Dubai
The British University in Dubai (BUiD) was established in 2003 to be the Middle East's leading research-based postgraduate university, facilitating world-class education, training and research. It provides an important and growing community and resource for young professionals, leading academics, corporate managers and aspiring leaders of all description.
BUiD located in Dubai International Academic City, a truly local university, is licensed by the UAE Ministry of Higher Education and Scientific Research and internationally (NARIC) recognised for its top quality education, which is on par with British standards thanks to its association with UK-based universities including the University of Edinburgh, the University of Manchester, Cardiff University, and the University of Glasgow.
BUiD offers full and part-time research based Masters Degree programmes, PG Diplomas and Certificates; the regions first accredited Doctorate in Education and the PhD in Project Management, Ph D in Architecture & Sustainable Built Environment, and PhD in Computer Science. Masters programmes and Post Graduate Diplomas in: Education, Finance and Banking, Human Resource Management, Informatics (Knowledge and Data Management), IT Management, Project Management, Construction Management, Systems Engineering, Construction Law and Dispute Resolution, Sustainable Design of the Built Environment , Intelligent Building Design and Automation, Business administration(MBA),Structural Engineering , and Recently Engineering Management.
The non-profit university has attracted academic experts to develop regionally tailored programmes, in which they extend and challenge the boundaries of knowledge, understanding and research.
BUiD works in collaboration with leading organization and institutions including Atkins, Emirates Green Building Council, , the federal Ministry of Education, government and associated bodies Human Resource Forums agencies for Academic and professional development across the UAE's public and private sectors.
The founders of the University are the Al Maktoum Foundation, the Dubai Development and Investment Authority, Rolls-Royce, the British Business Group and the National Bank of Dubai. The University is governed by a Council under the chancellorship of His Highness Sheikh Ahmed bin Saeed Al Maktoum.
© Press Release 2015
