Paris, France - KARL LAGERFELD is pleased to announce the opening of its first concept store in Kuwait City, Kuwait, on February 7 2016. Located in Phase 2 of The Avenues Mall, it is the latest addition to a growing retail network of KARL LAGERFELD stores worldwide, joining numerous recently-opened points of sale across Europe, Asia and the Middle East including Abu Dhabi, Doha, Dubai and Jeddah.
The KARL LAGERFELD Avenues Mall store is situated on the ground floor of the mall and showcases the brand's iconic, accessible-luxe women's collections including ready-to-wear, footwear, bags, watches, fragrances, eyewear, and an exclusive selection of limited-edition novelty items.
Spanning 75-square-metres, the store's décor provides a virtual window into the world of KARL LAGERFELD, encapsulating the designer's distinctive essence that's creative and cool. A monochromatic black and white colour scheme juxtaposes sleek, modern furnishings and classic accents - from polished black steel and illuminated mirrors to digital screens and natural wood flooring.
The concept shop also reflects the brand's affinity for the digital world, doubling as a virtual window to the designer himself. Shoppers are invited to use KARL iPads to view the latest collections and news.
Since opening in 2007, The Avenues Mall has continuously enhanced the shopping experience in Kuwait, setting new benchmarks and standards throughout the country and the industry. The Avenues is considered to be one of the largest malls in the world and is home to over 800 stores spread throughout its seven districts.
The KARL LAGERFELD Avenues Mall store will be open seven days a week from 10:00 a.m. to 10:00 p.m.
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KARL LAGERFELD COMPANY PROFILE
As one of the world's most celebrated fashion designers, Karl Lagerfeld is globally renowned for his aspirational and cutting-edge approach to style. The iconic designer's namesake fashion house reflects his own signature aesthetic through creative, cool and accessible-luxe apparel and accessories.
KARL LAGERFELD delivers distinctive style and quality to consumers through a breadth of collections including ready-to-wear for men and women, accessories, bags, watches and eyewear. These collections are complemented by LAGERFELD - a line of casual but refined urban menswear - and premium fragrances, which were added to the portfolio in 2014. In 2015 the company introduced its online global women's flagship store on Karl.com, and the brand portfolio will further expand in spring 2016 with the launch of a childrenswear collection.
The KARL LAGERFELD brand integrates its unique approach to design with an innovative digital strategy and global 360-degree vision, reflected through an expanding network of retail stores and wholesale locations worldwide. KARL LAGERFELD is headquartered in Paris' Saint-Germain-des-Prés district.
© Press Release 2016
