Thursday, Sep 29, 2016

Dubai: Changes to the opening of Dubai Parks & Resorts in Jebel Ali were announced on Thursday with delays to Bollywood Parks, Legoland Water Park and Motiongate.

Legoland Dubai and the entertaining and dining district Riverland Dubai will open on the previously announced date of October 31. However, Bollywood Parks and Legoland Water Park will now open on November 15, while Motongate opening has been pushed to December 16, a statement said on Thursday.

No reason was given for the delays from the holding company that was officially rebranded to DXB Entertainments PJSC on Thursday.

“We are focused on delivering a destination which exceeds international standards on every level,” DXB Entertainments chief executive Raed Kajoor Al Nuaimi said in the statement. “We want to make sure we take the time to get everything just right.”

Dubai Parks and Resorts is set to be the largest multi-themed leisure and entertainment destination in the Middle East, with over 100 rides and attractions actions spread across 25 million square feet of land.

The rebranding of the holding company, which previously traded as Dubai Parks & Resorts PJSC, to DXB Entertainments PJSC, has been completed after shareholders approved the name change in June, a separate statement said.

The company is now listed as DXB Entertainments PJSC on the Dubai Financial Market (DFM), where its shares are traded, and now uses the symbol DXBE, the statement said, adding that its ISIN code remains unchanged.

The new name is a move to differentiate the wider corporate entity from the existing theme park destination in Jebel Ali, as per the company statement.

“We have a long term vision to redefine the leisure and entertainment industry in the region and, as DXB Entertainments, we have plans to expand our portfolio,” Al Nuaimi stated. “We believe there is great potential in the region for future growth of the entertainment industry and we want to be at the forefront, spearheading this expansion.

DXB Entertainments also announced that Vinit Shah has been appointed to the newly created position of chief business development and strategy officer. He previously served as chief destination marketing officer. Shah’s new position is part of the company’s strategy to develop its leisure offerings.

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