DUBAI, 9th August, 2017 (WAM) -- Emirates Integrated Telecommunications Company (du), announced on Wednesday the launch of its youth council in the UAE as part of the International Youth Day Celebration across the country.

The announcement event was attended by Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development; Shamma bint Suhail Faris Al Mazrui, Minister of State for Youth Affairs; and Osman Sultan, CEO, du.

The council is specifically created to empower the UAE youth and enhance their contribution towards the nations development through ICT and the enormous potential this sector holds, and is a platform that will enable them to unlock their career potential. It is aligned with the vision of the UAEs wise leadership to empower and enhance the role of young Emiratis in the overall development process that is taking place across all sectors in the country.

Dus Youth Council will provide an environment that listens to ideas and ensures that these ideas are brought to the organisation, reinforce the role of the youth, and support their engagement within the company. The council will be a pacemaker for change and a unified and sustainable platform to engage decision makers in youth-led organisations and initiatives. Utilising their capabilities, it will inspire youth-centric dialogue across a variety of areas for a sustainable future with young Emiratis. In addition to this, the council creates practical solutions and innovative ideas to challenges that the UAE faces in ICT, said a statement.

Al Mazrui said: "The UAE and its leaders strongly support this investment in the people they consider the cornerstone of development and progress. The du Youth Council will undoubtedly empower and support the youth by utilising ICT as a platform; it will also allow us as a nation to enable them to voice their aspirations and creative ideas before the leadership, allowing us to develop them."Sultan said: "The UAE leadership has always looked to galvanise Emirati youth through initiatives aimed at developing the next generation of UAE leaders by encouraging their personal and professional development. At du, we continue to focus on unlocking the potential of our future leaders of tomorrow, and we are looking at new ways to innovate and add value for the next generation of Emirati ICT trailblazers."Dus Youth Council will provide an environment that listens to ideas and ensured that these ideas are brought to the organisation, to reinforce the role of the youth and support their engagement within the company.

Copyright Emirates News Agency (WAM) 2017.