Dubai-based Noon has expanded into EZDubai with the launch of its new storage warehouse, making it the first e-commerce business to be established in the specialised e-commerce zone at Dubai South.

The new customer fulfilment facility will house thousands of products, including those from Noon’s Mahali programme for Emirati start-ups.

The company, which is a joint venture between real estate giant Emaar’s Mohamed Alabbar and the Public Investment Fund of Saudi Arabia, said thousands of new jobs had been created to support its logistics and fulfilment expansion.

“Noon was created to serve and support local businesses, to give our SMEs and entrepreneurs a world-class platform to drive their business to achieve greater levels of success and growth,” said Alabbar.

“Expanding our already established and trusted logistics and fulfillment network with this new location adds to our ability to provide customers with the best experience and level of service.

“With this partnership, noon will further push the boundaries of e-commerce in the country, helping to cement the Emirate’s position as a digital innovator regionally and globally.”

Noon and EZDubai first announced their partnership in October 2020.

Dubai South district encompasses Dubai World Central (DWC), the city’s second international airport, and is near the Dubai Expo 2020 site.

(Writing by Imogen Lillywhite; editing by Cleofe Maceda)

Imogen.Lillywhite@refinitiv.com

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