Abu Dhabi: Over 2,000 people have participated in the Neon Book Hunt at Umm Al Emarat Park since October 20, with 1,500 books already taken home. Using maps, LED neon lights, clues and their detection skills, little ones and adults ‘hunted’ for books.

The Neon Book Hunt is the latest initiative by Umm Al Emarat Park intended to encourage people of all ages to read more, in line with the Park’s ethos of ‘education through recreation’. Books were generously donated by the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), the Louvre Abu Dhabi, Kalima Translation Project, Hamdan Bin Mohammed Smart University Dubai (HBMSU), the Abu Dhabi Music and Arts Foundation (ADMAF) and Al Hudhud Publishing and Distribution. Additionally, more prizes were hidden inside the books, compliments of Home Bakery, Burger Bureau, Green for Life, Mira’s Creamery and Sugar Art. Prizes included vouchers from restaurants at the park and free entry tickets to the Louvre Abu Dhabi.

Taking place daily starting from 6:00 p.m. to 9:00 p.m. and running until November 20, the Neon Book Hunt is the ideal event for book lovers of all ages and the perfect opportunity your family needs to strengthen bonds and read more.

Grab a map and a neon flashlight and let the hunt begin – the mission is on!

-Ends-

About Umm Al Emarat Park

Umm Al Emarat Park, formerly known as Mushrif Central Park, was first opened to visitors in 1982. It is one of the oldest and largest urban parks in Abu Dhabi, centrally located on 15th Street between Airport Road and Karamah Street. The park was originally known as Mushrif Park and entrance was exclusive to ladies and children.

In January 2013, Umm Al Emarat Park was closed for redevelopment over a period of 24 months. The overall design of the new park honours the legacy of the late Sheikh Zayed bin Sultan Al Nahyan (May he rest in peace) and his vision of preserving the United Arab Emirates’ cultural and natural history. Furthermore, the vision supports the platform for ‘education through recreation’ for various age groups, opportunities for different community sectors to implement their common goals, promotes an active lifestyle that contributes to a healthy society and encourages the dynamic local culture, heritage and tradition. Sustainability has also been a core focus of the park’s design; the projects team took on the challenge of salvaging over 200 existing mature trees that were over 20 years old. After extensive redevelopment, the park reopened to the public on March 20th, 2015. The opening weekend attracted a record of 25,000 visitors.

Website: www.ummalemaratpark.ae 

Facebook: facebook.com/UmmAlEmaratPark 

Twitter: @UmmAlEmaratPark 

Instagram: @UmmAlEmaratPark 

For media enquiries, please contact:
Weber Shandwick
Evita Karam
E: ekaram@webershandwick.com  
T: +971 2 449 4457

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.