Milagrow opens regional office in Dafza; appoints Blue Ocean as distributor

UAE - Milagrow Robots, a global leader in consumer robots, announced its expansion into the Middle East region with the opening of its new office in Dubai Airport Free Zone (DAFZA), Dubai.

Milagrow’s new office will help the company develop its global operations and strengthen its regional footprint to serve the growing service robot market. The robotics leader also signed a distribution agreement with Blue Ocean Global to promote and distribute its innovative floor, window, pool, and lawn robots across the Middle East region.

Rajeev Karwal, founder and chairman, Milagrow, said: “The robotics market globally and in the Middle East continues to see increased growth, with the rapid adoption of the technology across sectors such as healthcare, education, aviation, facilities management, hospitality, and infrastructure. Milagrow is on a global mission to eliminate humans serving humans for menial tasks or domestic chores - be it floor cleaning, window cleaning, lawn mowing, air duct cleaning, or humanoids replacing humans for repetitive tasks. Milagrow has robots for every sector, and our launch in the Middle East will bring us one step closer towards our global mission.”

The company recently appointed TR Ganesh as the new Director of Global Business to oversee the company’s growth and partnership initiatives through partner collaboration. In the first phase of its strategic expansion, Milagrow and Blue Ocean Global will focus on the company’s consumer robot range, with the distributor facilitating operations across the United Arab Emirates for all retail channels.

“We are pleased to partner with Blue Ocean Global, a trusted and experienced partner, to help us expand our operations and distribution across the region. Signing with the distributor is a crucial step towards effectively promoting our technologies into the Middle East market. Our collaboration is founded on our shared vision on the critical need for robots and automation as the foundation to real innovation. This will empower the transformation of everyday lives,” said TR Ganesh, Global Business Director at Milagrow Robots.

Blue Ocean Global, a UAE-based company with offices in Europe, and representing some of the best technology-driven brands, will take forward Milagrow’s vision of making lives easier through technology by distributing its consumer robot range.

“It is a great opportunity to be partnering with Milagrow and being the first to launch their innovative technology in the Middle East. We are confident that our shared commitment to utilising technology for simplifying lives will help us expand Milagrow’s portfolio to different markets,” said Shahzad Ahmed, Chairman & CEO, Blue Ocean Global.

There is exponential growth in customer demand for automation in the Middle East as organisations continue to automate business processes. According to Data Bridge Market Research, the Middle East Robotic Vacuum Cleaner Market is growing with a CAGR of 17.1 per cent in the forecast period of 2020 to 2027 and is expected to reach $874.79 million by 2027 from $250.83 million in 2019.

The company’s growth plans in 2021 include a strategy is to have robots in every home and to achieve this the brand is planning tie-ups with different service providers. Milagrow is one of the first few robotics companies to come set up an office in Dubai.

“We see tremendous opportunity for robotic adoption in the Middle East and have been making changes to our products to suit the needs of our global customers. As an example of this, I would like to share that all our floor cleaning robots can take Sodium Hypochlorite one per cent, which kills Covid spores on the floor, all our robots have HEPA 12 filters that can filter out the Covid virus. All our robots are IoT devices which can be used by customers sitting in the comfort of their homes and it helps us do troubleshooting for our customers, instead of visiting them physically at their homes, which helps in social distancing during this time of the pandemic. We are also able to advise our customers remotely about any problems they may face, and the possible solutions,” said Karwal.

Milagrow floor robots are among the most independent, efficient, and effective tools for cleaning. They operate with powerful suction power, which makes them twice as effective and capable as their competitors. The company’s lawn robots are equipped with robotic obstacle sensors, pressure sensors, bump detection sensors, touch sensors, rain sensors, and lift sensors.