Talkwalker and HubSpot have gathered industry experts, PR professionals, and social media gurus from the Middle East, US, Europe, India, APAC, and the rest of the world to co-author a report that defines the trends that will shape the industry in 2020.
From the rise of TikTok to the growth of video, from the growing significance of brand trust, to the acceptance of AI - these trends are what every marketer will be discussing next year, and for years to come.
The report splits the trends into the Next Generation of Social, the Next Generation of Technology, and the Next Generation of Marketing. Under these categories, trends like the rise of TikTok, social media wellness, influencer marketing, and user-generated content are explored at length.
The trends are all ultimately linked together under the umbrella of digital transformation. Digital transformation is the evolution of businesses through the use of new digital technologies to maximize customer experience, facilitate new processes, and ultimately, improve company revenue.
At the start of 2019, 66% of businesses hadn’t started a digital transformation program. Over over half that number of businesses did not have a plan to start one before 2020.
About Talkwalker
Talkwalker is a media monitoring and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.
Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.
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