The third edition of the region’s biggest marketing technology event scheduled for March 23-24, 2021 will focus on several key issues. Emerging from one of the most challenging times, companies in the Middle East clearly understand the role of technology and data in marketing. With physical stores shut due to lockdown, only brands with an omnichannel strategy made substantial gains.
As the pandemic reshaped customer behavior, marketers have to understand which trends will endure. Will data and analytics become critical in providing personalized experiences leading to meaningful customer relationships.
The edition will cover critical themes like “Winning in the Experience Economy” and “Role of AI in improving performance and efficiency.” The two-day in-person event will open with an impressive grand panel on the transformation of CMO’s role forever.
The speakers line up brings together digital natives alongside traditional companies with Sonia Lekhal, Chief Marketing Officer of talabat; Moadh Bukash, Chief Marketing Officer and & Customer Experience of Emirates NBD , Ashwin Gedam – Global Head Marketing, Xpress Money, Alastair Sherriffs, VP Growth of Property Finder; Banali Malhotra, Director Marketing of RAKBANK.
Vibe Martech Fest (VMF) is hosted by martechvibe - the region’s only and world’s fastest-growing martech media brand. It helps global and regional martech brands activate meaningful connections with the region’s most influential audiences.
Tealium, a leader in the Customer Data Platform, has joined the event as a Gold Sponsor. Speaking about this partnership and the importance of the VMF, Kunal Badiani, Regional Director, said “We are delighted to continue our partnership with MartechVibe for the 3rd edition of the Vibe Martech Fest. Events like these are necessary to bring the Marketing community together to collaborate, exchange ideas and learn from one another. At Tealium, we firmly believe that technology is simply an enabler for good strategy, and events like these are great opportunities to discuss the changing landscape and strategic direction brands are taking.”
VMF is the only event in the region, which presents cutting edge MarTech solutions with a practical approach.
It addresses the needs and concerns of marketers at every stage of MarTech maturity. Delegates can register by logging on to www.vibemartechfest.com
© Press Release 2021
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