Northladder welcomes a new chief revenue officer

Mihin Shah joins the growing team at NorthLadder, the UAE-based online marketplace for second hand electronics and luxury goods

Northladder welcomes a new chief revenue officer

Dubai – United Arab Emirates: NorthLadder has appointed Mihin Shah to assume the role of Chief Revenue Officer (CRO). NorthLadder is an auction-driven, second-hand online marketplace for pre-owned luxury assets and electronics. As the startup expands its presence in the region, it will benefit greatly from its newest member to drive growth.

Given his experience and expertise, Mihin is well placed to assist NorthLadder in meeting business objectives. In Mihin’s previous role as Chief Supply Chain Officer at Landmark Group, he played a key role in building one of the largest ecommerce operations in the region and launching the region’s largest fully automated distribution center – a USD300 million investment, which transformed the group’s supply chain and planning functions. Prior to Landmark, Mihin was an Associate Partner with McKinsey&Company, the world’s leading management consulting firm.

Mihin comments on his new appointment stating: “With NorthLadder, I was immediately drawn in by their innovative approach in enabling the pre-owned items trade and pace at which they are scaling. I am excited to join a stellar team of diverse individuals who all add value in a unique way. I look forward to integrating myself into the team to help establish the company across the region and the globe.”

So far, the startup has processed more than 18,000 transactions in the UAE and has won several accolades including being recognized as one of the top 5 innovative startups in the MENA region by Paypal-backed accelerator, Village Capital. The platform recently raised USD5 million in Series A funding round from BECO capital, the region’s leading venture capital firm. Mihin will play a pivotal role in enabling the company’s continued growth.

Danny Farha, Co-Founder and Managing Partner at BECO Capital comments: “NorthLadder has an innovative business model and Mihin is amongst the best supply chain and operations professionals in the region to scale the model globally. We are excited about Mihin leading NorthLadder’s vision of building a truly global business, starting with electronics and expanding into other categories.”

The entire NorthLadder team is eager to welcome Mihin into the company. Sandeep Shetty, CEO and Co-Founder at NorthLadder shares: “We are pleased to welcome Mihin to the NorthLadder family. With his leadership capabilities and distinctive background, we look forward to building a world-class, global business.”

About NorthLadder

North Ladder is the world’s first secured trading platform that connects customers looking to sell pre-owned electronics and luxury assets to a global network of buyers, with the unique option of buying back at a future date.

The digital platform auctions second-hand electronics such as phones, laptops, tablets, and smart watches, as well as luxury assets including designer bags, jewellery, watches and cars, guaranteeing the most competitive price with no hidden charges.

The company is headquartered in Dubai, UAE, and led by an experienced management team. It was founded in 2018 with the aim of addressing the global need for more efficient and transparent lending platforms.

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