Nissan Revs Up customer engagement with oracle customer experience

The initiative will provide a complete customer intelligence platform that will help Nissan deliver actionable customer intelligence in real time, at scale, to provide 'best in class' personalised solutions

Nissan Revs Up customer engagement with oracle customer experience

DUBAI: Nissan has selected Oracle Customer Experience (CX) to deliver a unique and intuitive experience to its customers in 83 markets across Middle East, Africa, India and Turkey. The initiative will provide a complete customer intelligence platform that will help Nissan deliver actionable customer intelligence in real time, at scale, to provide ‘best in class’ personalised solutions.

Joni Paiva, Regional Vice President for Marketing and Sales for Africa, Middle East and India, Nissan said, “It’s our mission at Nissan to continuously move to a much more dynamic, personalized relationship with our customers and wider audiences. In an effort to ensure that the Nissan brand continues to provide increased value and relevance to our customers, we are excited to take lead in understanding the customer journey through utilizing the power of connected devices.  This translates into more engagement, awareness and education when it comes to our mobility vision and technologies under Nissan Intelligent Mobility which focuses mainly on vehicle security.”

“We are also focused on creating a 360-degree view of our customers’ engagement with our brand. Oracle Cloud will help us explore our entire audience data, allowing us to personalize marketing campaigns with richer and more actionable insights,” he added.

Oracle CX will provide Nissan with a complete customer intelligence platform for managing all of its customer data. Under this initiative, Nissan will implement Oracle Data Management Platform (DMP) and Oracle Infinity across the AMI region to provide personalized and contextual experiences across all customer interactions, from website visits and online ads to customer service calls and in-store transactions. This will enable Nissan to deliver experiences that increase sales, improve satisfaction, and grow customer lifetime value.

“Marketers in the digital age are overwhelmed with too much data across numerous channels. This makes it difficult to identify the next best action that will drive more leads down the sales funnel. With Oracle CX, Nissan will be able to put data in motion and turn it into their most powerful business asset”, said Khaled Ismail, Senior Vice President – Business Applications, ECEMEA, Oracle Digital.


About Oracle

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About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.

For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

For more information please contact:
Gaurav Bhatnagar
Director, Corporate Communications – Middle East & Africa
+971 55 100 1407

Mohammed Al Tawil
Deputy General Manager - Corporate Communications
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747

© Press Release 2020

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