Dubai, UAE: Italian Trade Agency (ITA) has selected 20 innovative SMEs from Italy’s booming start-up sector to showcase their unique solutions at GITEX Future Stars 2020. As a nation with a history of innovation and creativity led by masters such as Leonardo Da Vinci, Italians have a unique sense to match innovation with solutions that make life better, and this sensibility has extended into the technology sector, making Italy a fast growing technology hub in Europe. Participating for the third time at GITEX Future Stars, this year the Italian pavilion has almost doubled in size and the number of participants now stand at 20, compared to 10 companies that participated last year.

Technology highlights at the Italian pavilion include blockchain solutions to solve the issues of counterfeit products, use of Artificial Intelligence to complement personal services in the HORECA sector, Semantic Web and Sentiment Analysis digital solutions, platform to expedite “Digital Transformation” in healthcare applications, solutions for vertical gardens, Smart Farming solutions and contact-tracing and social-distancing systems; and more.

Nicola Lener, Ambassador of Italy to the United Arab Emirates, says: “Thanks also to a very advanced regulatory framework to promote the establishment and growth of new innovative enterprises with a high technological value, the number of Italian start-up companies has boomed over the years, with 11,500 start-ups registered in Italy as of July 2020. Despite these difficult times, we are therefore happy to bring to GITEX Future Stars, a number of Italian start-ups who are keen to present their innovative solutions to an inspiring ecosystem of companies, active investors, venture capitalists and visitors from over 60 countries.”

According to Amedeo Scarpa, Italian Trade Commissioner to the UAE and Director of ITA: “Italy is a country with a tradition of innovation, historically supported by industries like automotive and fashion, but we also have a fast-growing tech ecosystem. With the onset of the pandemic, the importance of technology in keeping us all safe and connected with minimal disruption to work, has become more evident than ever. Italy started pursuing a strategy of digitalization when the pandemic struck, offering several rounds of stimulus for the technology sector this year. Technology is the future and, not by chance, 18% of new Italian start-ups are founded by under 35. At the Italian pavilion in GITEX Future Stars, visitors will get a true picture of the new Italian

Leonardos and their creative and innovative tech solutions. Follow us on social media every day: @ITADubai”

The Italian pavilion is in Sheikh Rashid Hall, stand SR-04, Dubai World Trade Centre from December 6-9, 2020.

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Media contacts: Lisa George/Ranya Al Bayoumi, Iris Public Relations, Dubai. www.irispr.net.TEL: +971 4 434 1207; FAX: +971 4 434 1163. E-mail: lisa@irispr.net/ranya@irispr.net 

Participating companies in the Italian pavilion include:

  • Agricolus s.r.l.: www.agricolus.com   

Agricolus is an innovative startup working in Smart Farming sector

  • BlueUp Srl: www.blueupbeacons.com 

Listed in the Italian registry of “Innovative SMEs”, BlueUp is a manufacturer and supplier of Bluetooth Low Energy (BLE) beacons and provides wearables for contact-tracing and social-distancing and a platform for internal logistics

The company’s IAC (Instant Automatic Certification) technology offers useful services:

- for the B2B market for work progress, insurance fraud, packaging or territory monitoring, commercial network remote control, self-measurement of consumption, etc.

- for the B2C market for road accidents, reports of building abuse, reports of road problems or imminent dangers, investigative reasons, judicial evidence, etc.

        Dilium is an innovative startup focused on A.I - Blockchain in tackling the problem of counterfeiting.

EZ Lab is an innovative SME specialized in blockchain solutions in the agricultural, food and textile sectors,       with offices in Italy, Silicon Valley and France.

Geeks Academy offers a range of post-diploma courses and certifications in the fields of cyber security, blockchain, computer coding, data science, artificial intelligence, gaming.

Graffiti for Smart City smartwalls are technological infrastructures composed by bioresin mosaics, linked to an IoT control unit, which allows the walls to be a Wi-Fi hotspot

A start-up that specializes in Fintech and BigData. They have an innovative product – DataProdigy, which is a BigData solution that understands human language and transforms it in data requests

iUP team has been focused on an important and ambitious project called 2REC, designed to revolutionize the approach to both notes and voice messages.

Kemanji is a dynamic Italian start-up company founded by two young entrepreneurs that combines artificial intelligence and professional assistance to offer ho.re.ca managers and customers an innovative service, simplifying their daily duties and improving their digital experience.

MobiMESH InPiazza is an AI-driven platform that drives the Customer Journey, allowing digital interaction through WiFi Engagement & Proximity Marketing, and performing Business Analytics.

NOIMA is an innovative startup specialized in Semantic Web and Sentiment Analysis digital solutions thanks to which it has perfected its technologies in the field of online content analysis against plagiarism, counterfeiting, defamation, search for fake news and protection of creativity and copyright.

NTP Nano Tech Projects’ NED – Nano Eye Device platform has been designed to speed up and simplify “Digital Transformation” in healthcare applications, paying particular attention to real time remote digital imaging-based diagnostics, either for Molecular Diagnostics or for Digital Pathology application.

RElabs - Blockchain for Real Estate was incorporated in June 2020, it is the first company in Italy specialized in the development of digital platforms and business models, based on blockchain technology, for the Real Estate and construction industry.

RIC3D strategically combines innovative techniques (such as Virtual and Augmented Reality, Blockchain, Machine Learning, Artificial Intelligence and 3D-printing) to carry out R&D projects and ultimately generate highly innovative products and/or software.

Sanycar is an Italian start-up company established in 2019 that owns a patented surface disinfection system based on UV-C germicidal irradiation. Three lines of products cater to the needs of different vertical sectors, including airports, hospitality, healthcare, and grocery.

The startup TimelapseLab realizes devices specifically to monitor long lasting construction sites and to create high definition timelapse videos.

Soluzioni Tirinnanzi is known as Gardenstuff (Our brand), they manufacture vertical gardens and windows safety systems for plants, and they use IoT technology to analyze the ambient: moisture, light, temperature, everything connected with an app making the cultivation simple and exciting.

VoiSmart brings innovative solutions to the market. It is the Italian leader in the design of Unified Communication and Worsktream Collaboration platforms for telcos.

Youbiquo designs, develops and produces devices for enterprises who want to benefit of Augmented Reality and Artificial Intelligence wearable electronics in Industry 4.0 environment.

ABOUT ITALIAN TRADE AGENCY (ITA)

The Italian Trade Agency is the Government agency which promotes the globalization of Italian firms, under the aegis of the Ministry of Foreign Affairs. ITA helps to develop, facilitate and promote Italian economic and trade relations with foreign countries, focusing on the needs of SMEs, their associations and partnerships.

ITA sustains Italian firms in their internationalization process, promoting the marketing of Italian goods and services as well as the image of “Made in Italy” products around the world, while facilitating outward Italian investments and encouraging FDI attraction into Italy. ITA provides information, support and consultancy services to Italian companies on foreign markets, in order to foster exports and economic cooperation in all sectors, with the objective of increasing the effectiveness of their presence on international markets.

ITA works closely with the Italian regions, the network of Italian Chambers of Commerce, business organizations and other public and private entities. ITA’s headquarters are based in Rome. The Agency works through a large network of offices around the world which are acknowledged as “Trade Promotion Offices” of Italy’s Embassies or Consulates. www.ice.it; https://www.ice.it/en/invest/invest-italy 

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