|15 January, 2020

Bidfood UAE appointed as distributor of Kraft Heinz's foodservice products

Bidfood UAE, who together with Kraft Heinz, will be able to offer a complete culinary solution to F&B stakeholders

Dubai, UAE:  Bidfood UAE – the UAE’s leading dedicated multi-channel foodservice provider of international F&B brands and part of the Bidfood Middle East cluster – announced today its appointment as the distributor of Kraft Heinz’s products in the UAE’s foodservice channel.

Not only does the recently-established partnership entail the push of Kraft Heinz’s core items, i.e. Heinz Ketchup and Mayonnaise, but it also means a focus on the introduction of the company’s wider range of brands such as the Bull’s-Eye Barbecue range, Tomato Salsa, and Soy Sauce range, to the UAE’s foodservice channel through Bidfood’s Sales, Marketing, and Operations forces.

The latter comes as an evident undertaking for Bidfood UAE, who together with Kraft Heinz, will be able to offer a complete culinary solution to F&B stakeholders from full-service and quick-service restaurants, to cafes and hotels, ultimately improving their menu offerings and elevating end-consumers’ food experience altogether.

Adding to Al Jamil's statement on the fellowship, Kraft Heinz Head of Foodservice Middle East and Africa, Deborshi Sarkar, said: “Bidfood UAE’s presence is prevalent in the local foodservice industry and it is celebrated for its superior standing in the UAE. Through the company’s powerful network, expertise in the industry and diligent team, we at Kraft Heinz are certain we’ll be able to significantly increase distribution and presence across the UAE while adding value to every menu around the country in tandem with Bidfood UAE’s extensive range of high-grade products.”

Bidfood Middle East currently operates in five markets via the Bidfood stand-alone commercial entities in every market – Bidfood UAE, Bidfood Oman, Bidfood Bahrain, Bidfood KSA, and Bidfood Jordan. Bidfood ME supplies major brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery, General Mills to the GCC foodservice market.

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About Kraft Heinz

The Kraft Heinz Company is an American food company formed by the merger of Kraft Foods and Heinz. It is the third-largest food and beverage company in North America and the fifth-largest in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go.

About Bidfood UAE

Bidfood UAE, a part of JSE-listed Bidfood Group, is the leading foodservice distributor in the UAE. It caters to all seven Emirates and offers premium quality F&B foodservice to the UAE market through an extensive brand portfolio of more than 15 accounts pertaining to bakery items, dairy products, seafood, meat, and beverage items.

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