Saudi Tadawul-listed Seera Group has been appointed the exclusive ticket reseller for Manchester United FC (Man U) in Saudi Arabia, in a move which the company says will support efforts to boost the leisure and travel sector.
Saudi-based fans can now buy their match tickets from Seera, which is the parent company of Sportsbreaks – Man U’s official travel services provider.
The company said the new agreement will build on the popularity of football in Saudi Arabia and the increasing importance of promoting sports, leisure and entertainment to support economic diversification and enhance the quality of life.
As well as buying their tickets through Seera, the kingdom’s Man U fans will be able to make travel arrangements to attend matches at the team’s ground, Old Trafford, Manchester, through the group’s travel brand Almosafer, the company said in a press release.
Corporate and government clients will get access to the offering through Seera’s business travel brand elaa.
Seera is the largest corporate and government travel services provider in Saudi Arabia.
(Reporting by Imogen Lillywhite; editing by Brinda Darasha)
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