MANAMA: The National Bank of Bahrain (NBB) has been awarded Best Mobile Banking Application in the banking and finance category of the Business Tabloid (BT) Awards 2021.
NBB’s digital application launched earlier in the year, was evaluated based on three parts.
The first part consisted of describing the challenges the bank potentially faced prior to the launch, as the second part went on to explain NBB’s approach to the challenges, while the third part highlighted the outcome, which resulted in the successful launch of the NBB Digital Banking App, with a main key differentiator being digital customer on boarding anywhere, anytime.
The app was developed by the bank’s team of internal professionals in collaboration with leading technology partners, including a local fintech company, and represents a breakthrough in digital banking.
The developers worked to create a smooth migration journey from the existing app into the new one, consolidating all digitally available services offered via NBB’s branches into a one-stop-digital-shop, with dynamic features and options designed to simplify the customer banking journey.
Commenting on the win, NBB’s chief executive Jean Christophe Durand, said: “We are always pleased to be recognised for our hard work, and being awarded the Best Mobile Banking Application in the Banking and Finance Category of the Business Tabloid Awards for 2021 is yet another step in the right direction for the bank, as we continue to focus on our digital transformation, reaping the benefits of our efforts, and aligning ourselves with the kingdom’s ongoing digitalisation agenda.”
“The digital app has been carefully designed as part of our aim to continuously improve and enhance our digital service portfolio. At NBB, we are constantly looking towards the future of financial services and the sector’s rapid digital migration, and as such, we make every effort to incorporate the latest technological upgrades to our products and services, offering our customers a cutting-edge alternative to conventional banking and enriching their lives,” he added.
BT director of strategy and operations Ashok Shetty said: “Business Tabloid Magazine congratulates the National Bank of Bahrain (NBB) on winning the prestigious award. NBB is doing exceptional work bridging the gap in banking industry through their digital services and technological innovation that truly stand out in the market.”
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