Kim Kardashian West's shapewear brand, Skims, is collaborating with Fendi on a new clothing collection, the companies said on Monday.
The new collection that is slated to be launched on Nov. 9 was jointly designed by Kardashian West and British fashion designer Kim Jones, said Fendi, LVMH's Italian luxury fashion house.
Skims, which in April was valued at $1.6 billion, has gained popularity with younger shoppers since its launch in 2019 by Kardashian West, helped by the reality star and businesswoman's huge social media following.
Celebrity collaborations are a big business for major fashion labels; Fendi has previously worked with rapper Nicki Minaj and artist Joshua Vides.
(Reporting by Uday Sampath in Bengaluru) ((UdaySampath.Kumar@thomsonreuters.com; within U.S.+1 646 223 8780; Twitter: https://twitter.com/sampath_uday ;))