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Dubai: The Maserati MC20, the brand’s new super sports car, made its regional debut in the UAE with Al Tayer Motors becoming the first regional dealer to launch the eagerly–awaited car. After a roadshow in over 20 countries in Europe, the car makes its first appearance in the Middle East and Africa region.
The MC20 private preview in the UAE was held at The Lodge, an all-inclusive space hidden in the shadows of the city of Dubai, where 300 top VIPs, guests and media enjoyed exclusive private viewing sessions over 2 days.
Domenico La Marte, General Manager, Maserati Middle East and Africa, said: ‘We are proud to launch the MC20 and Fuoriserie Program in the UAE, as part of the roadshow in the Middle East and Africa. With the MC20, we inaugurate a new era in the only way we know: with audacity, energy and always focusing on our goal to deliver one of the most exclusive experiences to our clients.’
MC20 is the first step in the new era, paving the way for the future of Maserati with its innovation, uniqueness and audacity. The supercar’s strikingly elegant design is achieved by finely balancing a series of opposites: a blend of craftsmanship and engineering, elegance and performance, racing spirit and pleasure at the wheel.
The MC20 is a car with incredible aerodynamic efficiency, which conceals a sporty soul, with the new Nettuno engine, a 630 horsepower V6 with torque of 730 Nm that delivers 0-100 km/h acceleration in under 2.9 seconds and a top speed over 325 km an hour.
The brand’s new era also embraces the personalization of its cars. The new Maserati Fuoriserie program offers clients the opportunity of a unique experience in the new “car tailoring” shop, which will be at the Modena headquarters. To help customers to find their way around the thousands of possible combinations, three collections are available as a starting-point: Corse, Unica and Futura. Each collection expresses the brand’s power and represents its values, uniting breath-taking performance with elegance and innovation.
A one-off Quattroporte, designed thanks to the creative collaboration between the Maserati Centro Stile and the Garage Italia team, will be part of the Fuoriserie Program roadshow. It is designed by combining pure white with rainbow mica that reflects the entire color spectrum
Following its UAE debut, the MC20 and Fuoriserie Program will go on a roadshow across Middle East and Africa. It will be available for private viewing in the Maserati showrooms in the UAE from January 26 until February 9. The Maserati MC20 is expected to arrive in dealerships in the MEA region in Q4 2021.
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Maserati S.p.A.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, now also available in hybrid version, the Trident Brand’s first electrified car, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of superlative excellence. A complete range, including V6 and V8 petrol, 4 cylinder hybrid and V6 diesel powerplants, with rear-wheel and four-wheel drive. The range’s prestige was recently even further enhanced by the introduction of the new Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine. The top-of-the-range is the new MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. The new MC20 supercar is produced in Modena, at the historic Viale Ciro Menotti plant.
For further information:
Maserati Middle East and Africa
Kanie Akram – Communications Manager – kanie.akram@maserati.com
© Press Release 2021
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