21% increase in mobile traffic on dubizzle classifieds during Ramadan

dubizzle recorded an average of 390,000 users per day during Ramadan

  
Helmut Bracun, GM of Classifieds for dubizzle

Helmut Bracun, GM of Classifieds for dubizzle

dubizzle reveals user trends during Ramadan 2019:

  • 75% of traffic came from mobiles during this period, including the app and web search, up from an average of 62% from previous months (February – April 2019)
  • ‘Furniture, Home & Garden’, ‘Mobiles, Phones and Personal Digital Asset’s’, ‘Electronics’ and ‘Home Appliances’ were the most visited categories, respectively
  • Sofas, iPhone X, Bose devices and fridges were the most searched for items under the most visited categories during Ramadan

Dubai: dubizzle, the leading classifieds platform in the UAE, reveals user trends, preferences, and activities during the month of Ramadan under the classifieds section. The platform recorded an average of 390,000 users per day.

The data revealed an increase of 21% of traffic from mobile devices, with 75% of traffic coming from the app and mobile web, up from an average of 62% from previous months (February – April 2019). The remaining 25% of traffic came through desktop. Results also show that visitor traffic from mobile devices peaked at 10 pm, compared to 12 pm for desktop users.

The most visited category was ‘Furniture, Home & Garden’ (14 million visits), with the most searched for items being sofas. The ‘Mobile, Phones and Personal Digital Asset’s (PDA’s)’ category received the second highest number of visits (10 million) with the iPhone X being the most searched item under this category.

‘Electronics’ (7 million visits) and ‘Home Appliances’ (6 million visits) were also popular during the holy month, with Bose devices and fridges receiving the most searches under these categories, respectively. The ‘Clothing & Accessories’ category received 5 million visits.

When looking at the most active categories in terms of items listed, ‘Furniture, Home & Garden’ (256,000 listings) was on the top of the list followed by ‘Clothing & Accessories’ (250,000) and ‘Mobile, Phones and PDA’s’ (250,000), followed by ‘Computers and Networking’ (165,000) and “Home Appliances’ with 133,000 listings.  

"Ramadan is one of the most important periods of the year in this region, and we continuously notice its significant impact on user behavior across all sectors. Spending typically increases during the holy month, and our users tend to browse for items that they can purchase to upgrade their homes or lifestyle in a more cost-effective way than purchasing them brand new,” commented Helmut Bracun, General Manager of Classifieds at dubizzle.

As the biggest and best-known classifieds platform in the UAE, dubizzle provides users with the largest selection of used items at a wide range of prices.

-Ends-

About dubizzle:
dubizzle is the leading classifieds platform for users in the United Arab Emirates. Since its launch in 2005, dubizzle has become the number one platform for users to buy, sell, or find anything in their community. A community where underused goods are redistributed to fill a new need, and become wanted again, where non-product assets such as space, skills, and money are exchanged and traded in new ways that don’t always require centralized institutions or ‘middlemen’.

dubizzle is an OLX Group company:
The OLX Group is a global product and tech company which operates a network of market-leading trading platforms in over 40 countries.

With more than 330 million monthly users worldwide, OLX Group makes it fast and easy to buy and sell almost anything online, such as household goods, phones, cars, and houses. Through consumer brands including Avito, dubizzle, letgo, OLX, and many dozen others, more than 15 million things are exchanged on its apps and platforms every single month.

The OLX Group is powered by a team of 5,000 people, operating from +30 offices across five continents. The team is united behind a single mission to make it easy for people to buy and sell almost anything, promoting prosperity in local communities.OLX Arabia is actively expanding in the MENA region in Bahrain, Egypt, Kuwait, Lebanon, Oman, Qatar, and Saudi Arabia.

© Press Release 2019

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