Dubai: Private Equity firm Berkeley Assets has announced the launch of its CSR department, spearheaded by Emirati national, Hamad Al Qasim as Head of Corporate and Cultural Affairs. The initiative which has a two-fold approach, will see him establish partnerships with charity organisations, as well as developing the Berkeley Assets team, helping staff to develop their skills and achieve their targets and goals. With the nation’s Year of Tolerance highlighting the UAE as a global capital for tolerance that embraces coexistence and cultures, Hamad is using this inspiration to drive the CSR initiatives in the UAE, regionally, and potentially globally.
Born and raised in Dubai, Hamad has been exposed to diverse cultures from a young age and will lead all Corporate Social Responsibility (CSR) initiatives of the company. Hamad’s role will include developing partnerships with a number of charities and planning various projects, on behalf of Berkeley Assets. His strategy is to help support various causes such as children’s education, hunger, natural disasters and anyone that is need of help.
Omar Jackson, Berkeley Assets Partner comments, “Giving back is at the heart of Berkeley Assets, and Hamad was the natural choice for this important role. He’s extremely passionate, driven and has the ability to get in touch with the right people for every project. Charity should never be compulsory, but at the same time, team members getting involved helps them build a caring attitude towards one another and promotes a positive team culture.”
Being a trainee pilot for Emirates in Dubai and having studied in Australia, Hamad was able to travel and was introduced to various cultures from a young age. Following his work as an aircraft engineer in Abu Dhabi, he was once approached to be a part of Berkeley Assets, and he decided to take it up without a second thought.
Hamad Ali Al Qasim, Head of Corporate and Cultural Affairs comments, “I believe that ‘charity starts at home’, small initiatives implemented in house can help lay the foundations for future CSR projects. I’m thrilled to be developing this role to give me a chance to work on something I really care about. I’ve always wanted to give back to the community and now I have the chance to extend the initiatives at Berkeley Assets and help people in my country, this region, and potentially all over the world. The Year of Tolerance is a momentous year for the UAE, and as an Emirati I live by the ethos it represents and using that to project my work.”
Berkeley Assets has already been activating CSR in the UAE, with the most recent project being the biggest iftar organised by a private firm earlier this year, where they distributed meals to over 10,000 people with the help of the Dubai Police. Through such activities, Berkeley Assets creates an office culture which demonstrates the right mentality and encourages co-workers to do the best they can in the right direction.
More information can be found on: https://www.berkeley-assets.com
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For further media information, please contact Indira Kasaeva at Brazen PR
T. +971 4 240 8395 E. berkeleyassets@wearebrazenpr.com
About Berkeley Assets
Berkeley Assets is a multi-asset company with a strong, diversified portfolio of investments across the real estate, hospitality, logistics and technologies sectors. For more than a decade, Berkeley Assets’ founders have been utilising personal and institutional capital to invest in and manage an innovative portfolio of projects and businesses to deliver strong, sustainable yields.
The values of the company today remain the same as when it started: a steadfast focus on capital preservation, achieved by investing in real estate projects and asset-backed businesses with elicit strong market demand.
For more information, visit www.berkeley-assets.com.
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