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Dubai – Agthia Group, a leading food and beverages company in the UAE, on Thursday announced it has signed a memorandum of understanding (MoU) with Jenaan Investments, an agricultural group of companies.
The MoU aims at supporting local farmers in Abu Dhabi and Al Ain by making their animal farming more profitable and capable through a number of services delivered by globally recognised experts, according to a press release.
Under the terms of the MoU, Agthia, which is the producer of market-leading animal feed Agrivita, plans to integrate its animal feed products and nutrition expertise as part of Mawashi, an initiative recently launched by Jenaan Investments.
The deal was signed on the sidelines of EuroTier Middle East Animal Farming Fair by Agthia Group CEO Tariq Ahmed Al Wahedi and Jenaan Investments President – Investment and Business Group Mohammed Al Falasi.
Tariq Ahmed Al Wahedi said: “With this MoU going into effect, the ‘Mawashi’ program will integrate our feed and nutrition expertise with its other animal care solutions to offer farmers a comprehensive package that goes beyond optimal nutrition and focuses on other critical aspects to livestock farming.”
For his part, Mohammed Al Falasi said: “Abu Dhabi has more than three million farm animals which make a very important contribution to the National Food Security program. Mawashi will help farmers grow their herds, increase the production of the core heard, produce more off spring, become more profitable and ultimately, keep these animals sustainable over time.”
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