Jeddah: Toyota announced that the cumulative global sales of its legendary Land Cruiser series have surpassed 10 million units as of August 31, 2019. The new milestone comes as recognition of the premium SUV’s standing as a global and regional icon that continues to touch the lives of millions of people across the globe every day.
Commenting on the occasion, Eng. Hani Obaid, Marketing Director – SUV & MPV Products at Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, stated: “We would like to congratulate Toyota and thank all our guests who own Land Cruisers and contributed to this global success story over the years. The Land Cruiser is one of the most desirable SUVs in the world through nine consecutive generations, and is a preferred choice for families in the Kingdom.”
Launched on August 1, 1951 as the Toyota Jeep BJ, the Land Cruiser is the company’s longest-running vehicle. The production of the world-beating vehicle, which assumed its current name in 1954, has continued for 68 years with nine generations dominating the Premium SUV market across the world.
Full-scale exports of the Land Cruiser began with the 20 series, which was introduced in November 1955, four years after the launch of the first-generation vehicle. Since then, Toyota has consistently developed versions that cater to customer needs, while staying true to its reputation for reliability, durability, and drivability on poor roads – essentially the development concepts on which the Land Cruiser is based.
As a well-deserved recognition for its genuine off-road capabilities, the Land Cruiser has continued to receive the support of customers around the world. Even though fewer than 100 units were exported per year initially, by 1965, 10 years after full-scale exports commenced, that figure had surpassed 10,000 units per year. At present, the Land Cruiser is sold in approximately 170 countries and regions worldwide, with annual global sales standing at approximately 400,000 units.
Preparations are underway for a special event for Land Cruiser fans as part of the Riyadh Season, where Abdul Latif Jameel Motors will set up a museum showing the history of the iconic SUV and organize a special celebration for the car on the sidelines of the Riyadh Rally on November 28-30.
The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half a century ago and has grown to become one of the most remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is also one of the largest independent certified Toyota distributors in the world.
Under its principle of putting the guest first and its commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers strategically located around the Kingdom, providing peace of mind for the company’s guests wherever they may be.
About Abdul Latif Jameel Motors
Abdul Latif Jameel Motors is a leading independent automotive distributor and retailer in Saudi Arabia representing a number of global automotive brands, including Toyota, since 1945, and Lexus since 1989. Abdul Latif Jameel Motors offers full brand representation, including wholesale, marketing, sales, servicing, personalization of vehicles and supplying spare parts.
Through its extensive network across the country, Abdul Latif Jameel Motors provides seamless distribution and world class service and maintenance, with over 100 state-of-the-art facilities and showrooms, including the world’s largest Lexus facility, all of which is complemented by a highly qualified workforce
Abdul Latif Jameel Motors embraces the ‘Guest First’ policy as the core of its identity, making the needs of its guests a priority from pre-purchase to aftersales.
© Press Release 2019