Tetra Pak Egypt aims to raise awareness about benefits of consuming packed milk and the hazards of consuming loose milk

"By 2019, safe packed milk consumption in Egypt has surpassed 50%"

  
Tetra Pak Egypt aims to raise awareness about benefits of consuming packed milk and the hazards of consuming loose milk

Cairo : Tetra Pak Egypt, world’s leading food processing and packaging solutions company, Chamber of Food Industries and Egyptian Paediatric Association organized a round table to raise awareness about the benefits of safe packed milk and the hazards of consuming loose milk.

The safe milk campaign aims to increase the number of consumers who use safe packed milk, which goes with Tetra Pak’s mission to “Make food safe and available, everywhere”. In Egypt, the average consumption of milk is around 10 liters for each person on annual basis, in comparison to 37 liters in Middle East and Africa, and 39 liters around the world.

It is worth mentioning that, the percentage of Egyptians who converted to the usage of safe packed milk reached 50.8% in 2019.

During the round table discussions, Dr. Reda Abdel Galil, Senior Food Safety & Regulatory affairs at the Chamber of Food Industries said that, “Ultra-high temperature treatment (UHT) is a technology where milk gets heated to 135-140 Degrees Celsius for 4 seconds then it is cooled immediately which destroys bacteria without affecting the nutritional value of the milk. This process takes place in a closed sterile environment which prevents contamination.”

Dr. Abdel Galil added “as a matter of fact, there are several hazards in consuming loose milk. It is exposed to sun, light and air which makes it likely to contain harmful bacteria and, in some cases, additives are added to prolong its life.”

Khaled El Ebrashy, Marketing Director of Tetra Pak Egypt, added, “After UHT treatment, milk is immediately put into our sterile six-layer cartons. This process avoids any re-infection without the need to use preservatives. The ‘6-Layer’ concept, is a packaging method that is a signature of Tetra Pak as it creates a barrier against light and oxygen.”

El Ebrashy also mentioned that, “There is no need for refrigeration before opening the package and that boiling loose milk at home does not make it safe because the temperature at which it is boiled is not high enough to destroy all bacteria and microorganisms.”

Dr. Cherif Abdel Aal, General Secretary of the board of the Egyptian Paediatric Association, stated,” UHT milk contains nutritional elements such as calcium and vitamin D that help bone and teeth strength. It is also composed of a great amount of water molecules that ensure rehydration”

Tetra Pak is carrying out a campaign on social and digital media to raise awareness regarding the benefits of safe packed milk. The campaign aims to reach around 8 million people. It is worth mentioning that, the company in partnership with CFI and EPA have been arranging several educational campaigns along the years in which different tools and mediums were used, such as doctors’ seminars, TV adverts, outdoor campaign, roadshows.

-Ends-

ABOUT TETRA PAK

Tetra Pak is a world leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. With over 25,000 employees around the world, we believe in responsible industry leadership and a sustainable approach to business. 

Our promise, “PROTECTS WHAT’S GOOD™," reflects our vision to commit to making food safe and available, everywhere.

More information about Tetra Pak is available at www.tetrapak.com 

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


More From Press Releases