Louvre Hotels to announce MENA expansion plans at ATM 2016

Dubai, UAE - Cementing its position as a major player in the Middle East and North Africa (MENA) hospitality market, Louvre Hotels Group, one of the largest hospitality groups in the world, has announced that it will open 11 new hotels in the region this year, including six hotels in the GCC.

  
Louvre Hotels to announce MENA expansion plans at ATM 2016
24 April 2016
· One of Europe's largest hotel operators expects to increase its regional portfolio to 95 hotels by 2020

· 11 new hotels to open in 2016 - including 6 in the GCC


Dubai, UAE - Cementing its position as a major player in the Middle East and North Africa (MENA) hospitality market, Louvre Hotels Group, one of the largest hospitality groups in the world, has announced that it will open 11 new hotels in the region this year, including six hotels in the GCC.

The move forms part of an aggressive expansion plan that will see one of Europe's largest hotel groups greatly increase its operational footprint in MENA to have 95 hotels and over 15,000 guest rooms under its regional portfolio by 2020.

The new openings in 2016 - set to no less than 1,500 keys to the group's existing inventory in the region - include three hotels in the Kingdom of Saudi Arabia (KSA) and two each in the United Arab Emirates (UAE) and Lebanon. The group will also open properties in Qatar, Algeria, Kyrgyzstan, Georgia and Tunisia this year.

All featuring avibrant collection of suites and other room categories, the Louvre Hotels properties opening in the region in 2016 include:

o   Golden Tulip Oran, Algeria - 110 rooms and suites,  Opened in Q1 2016

o   Golden Tulip Taj Sultan Resort Hammamat, Tunisia - 250 rooms, Opened Q2 2016

o   Golden Tulip Sharma Resort, KSA  - 103 rooms and villas, Q2 2016

o   Royal Tulip Achrafieh, Lebanon - 76 rooms, Q2 2016

o   Golden Tulip Doha, Qatar - 195 rooms, Q2 2016

o   Tulip Inn Ras Al Khaimah, UAE - 104 rooms, Q2 2016

o   Golden Tulip Al Khobar, KSA - 100 rooms, Q2 2016

o   Tulip Inn Modon Jeddah, KSA - 122 rooms, Q3 2016

o   Golden Tulip Deira City Centre, UAE - 125 rooms , Q4 2016

o   Golden Tulip Jounieh, Lebanon - 60 rooms, Q4  2016

o   Royal Tulip Korbus Tunisia- 138 rooms, Q4 2016

Louvre Hotels' executive team for the MENA region will share more details on the new properties during the group's participation in Arabian Travel Market (ATM) 2016, which takes place in Dubai from 25 - 28 April 2016. Louvre Hotels is the Spotlight sponsor for ATM 2016, which focuses on the theme of mid-market travel, a segment where the Paris-headquartered group has established itself as a key player - in Europe, Asia and the MENA region.

"Increasingly, we are seeing that growth in the MENA hospitality market is being driven not by luxury or premium hotels, but instead by midscale and budget hotels that offer the full spectrum of services at an affordable price. This presents an enormous window of opportunity for international players like Louvre Hotels to bring our global reputation and high standards to the table and combine these with a superior customer value proposition to reshape the dynamics of the regional hospitality industry," said Amine E. Moukarzel, President, Louvre Hotels Group MENA.

"The Middle East and North Africa is an important market for Louvre Hotels and remains central to our global expansion. As the largest event for the region's travel and hospitality industry, ATM represents the perfect platform for us to connect with the travel trade community and seek out new alliances that will help provide further impetus to our expansion in the region," he concluded.

-Ends-

About Louvre Hotels Group
Louvre Hotels Group is considered one of the largest hotel groups from Europe and a top 5 global operator supported by its shareholder's strength and size in the hotel industry. Under Jin Jiang's ownership Louvre Hotels Group is part of a platform which includes more than 5,500 hotels and over 640,000 guest rooms in over 51 countries.

Headquartered in Paris, France, the group operates 6 hotel brands - Première Classe ( Budget limited service brand focused on modern designs), Campanile ( a value driven mid-market brand focused on the new age traveler), Kyriad ( a midscale 3 to4 star brand with a non-standardized approach to design), Tulip Inn (3 star fully serviced hotels), Golden Tulip (modern tech savvy upscale 4 star), and Royal Tulip (a 5 star contemporary brand), each leveraging the strength of their differentiated positioning and a shared passion for innovation to transform the prevailing standards in their category.

In line with the group's strategy to build its presence in emerging markets, Louvre Hotels has outlined an aggressive expansion plan for the Middle East and North Africa region, with an emphasis on the mid-market segment. The group plans to operate over 95 hotels in the Middle East by 2020, with 11 new properties scheduled to open across the likes of United Arab Emirates, Saudi Arabia, Qatar, Tunisia, Lebanon, Algeria, Georgia and Kyrgyzstan by the end of 2016.

© Press Release 2016

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