GBM and SAP sign strategic partnership to accelerate regional digital transformation

GBM to deploy SAP solutions in regional organizations through new engagement models for increased efficiency

Sergi Maccotta, SAP SVP ME South

Sergi Maccotta, SAP SVP ME South

Dubai: Gulf Business Machines (GBM) and SAP, a global market leader in enterprise application software, have signed a strategic partnership aimed at supporting customers around the region to meet evolving needs in their digital transformation journey.

This strategic partnership will see GBM and SAP leverage their experience, solutions and market knowledge to help customers create and execute a road map that will digitally transform their organizations and accelerate their path towards new customer engagement models and increased efficiencies in their daily operations.

The partnership will simplify and accelerate software and cloud deployments by supporting them with strong infrastructure that meets massive scalability, availability, and performance while decreasing data management costs. This will allow organizations to accelerate their success on their digital transformation journeys and increase innovation and efficiency by supporting AI, next-generation analytical processing with a broad set of advanced analytics, and hybrid and multi-cloud environments.

“With over three decades of experience in the region, GBM’s focus continues to be on addressing the needs of the ever-changing market and supporting organizations in implementing innovative solutions for a seamless digital transformation journey,” said Cherif Morcos, Vice President of Digital Business Solutions at GBM. “Our strategic partnership with SAP is a big step in this direction, and we are excited to bring SAP’s innovative enterprise solutions to a customer base who are constantly looking to implement the best-in-class technologies in their operations.”

“By expanding our partnership with GBM, we are supporting the Middle East’s digital transformation and preparing businesses for tomorrow with the latest real-time business software solutions,” said Sergio Maccotta, Senior Vice President, SAP Middle East South. “As the rate of technology advancements  accelerate, Middle East organizations can leverage the expertise of GBM to develop new business models, train the workforce of the future, and ultimately meet customers’ evolving needs while transforming their experiences.”

With GBM’s existing Digital Business Solutions portfolio (DBS) offering solutions ranging from Data and Analytics to AI and Hybrid Cloud, this new partnership will allow 360-degree support in customers’ transformation journeys by integrating digital solutions into their businesses and supporting these with strong, agile and modern infrastructure.


About Gulf Business Machines (GBM)

With more than 30 years of experience, 7 offices and over 1500 employees across the region - Gulf Business Machines (GBM) is a leading end-to-end digital solutions provider, offering the region’s broadest portfolio, including industry-leading digital infrastructure, digital business solutions, security and services. We have nurtured partnerships since 1990 with the world’s leading technology companies and invested in a talented, skilled workforce to implement solutions that cater to customer’s specific, complex and diverse business needs.

Some of our strategic partners in the Gulf include IBM as their sole distributor throughout the GCC (excluding Saudi Arabia and selected IBM product and services), Cisco as a Gold Partner (the highest level of certification at Cisco), and VMware as a Premier Partner (the highest partner status within VMware).

For more information, please visit 

For further information, please contact:

    Corporate Communications
Gulf Business Machines
Tel: +971 554065803
Weber Shandwick
Tel: +971 4 445 2245

About SAP

As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

For more information, press only:

Husain Al Tamimi, SAP +971 56 6811641,
Claire McPeak, SAP, +971 50 554 1302,
Sharon Salazar, Wallis, +971 50 503 9518,
SAP News Center press room; 

© Press Release 2020

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