31 July 2016· Corporations have the power to influence staff and their external eco-system
· Corporate Social Responsibility (CSR) gets more embraced by corporations
· Thought-leading UAE corporations are invited to share their best practice
Dubai, UAE - The ambitious targets of the UAE government's 'UAE Vision 2021' with regards to road fatalities demand the support of the entire nation and UAE's corporations must play a vital role in achieving those targets. In this context, more corporations are rising to the challenge, becoming ever more aware of their critical role. Thought-leading corporations and management develop holistic programmes focusing on road safety to educate and protect their staff, customers and consumers. Corporations who team up in joint initiatives increase the reach and share costs of these activities. Hence, they increase their Corporate Social Responsibility (CSR) positioning and even improve their bottom lines by reducing accident related costs, such as insurance premiums, leave of absence costs and other indirect costs.
David Greer OBE, Chief Executive Officer of Serco Middle East states: "We joined the CSR platform RoadSafetyUAE, because we fully support the cause of road safety and we have a lot of best practice to share with other committed corporations in the UAE. We pride ourselves to be thought-leaders and advocate an ethos of 'Zero Harm'. The company strives for Zero Harm to its employees throughout the year, which includes vigilant road safety practices by all company drivers and staff.
"It is vital to understand, that corporations have a direct influence over staff, suppliers, customers and consumers. Serco commits human and financial resources to road safety initiatives and developed a holistic array of tools to address our target audiences, for example a corporate road safety video translated into 5 languages, a full year staff-engagement calendar including monthly focus topics, defensive driving courses, a seat belt awareness drive, corporate policies for staff and bus transportation, including 'Bus Champions'. We believe in the 'practice what you preach' approach - for instance, since the beginning of this year, all Serco Middle East employees have been requested to sign a pledge to wear a seatbelt at all times. This is enforced when on company-provided transport, but we also stress the need for safety when travelling in one's own vehicles and especially with friends and families during leisure time. We hope that Serco's message provides a call to action for all companies who want to protect the wellbeing of their employees."
Thomas Edelmann, Founder and Managing Director of RoadSafetyUAE comments: "The nation is challenged to support the government in reducing road traffic fatalities from 5.99/100,000 inhabitants (end 2015) to 3.00 by 2021. In this context, the support of corporation is vital. More and more companies embrace the concept of CSR and they want to educate and protect their eco-system. Corporations have a great asset in their 'touch-points' with staff and external audiences. We are working with our CSR partners, such as Serco Middle East to activate those touch-points with meaningful road safety messages and activities like staff awareness campaigns, staff workshops, staff road safety days, consumer campaigns, research projects, and much more."
"Serco Middle East sets a great example, as they are fully committed to road safety and they create best-practice in touch-points activation and how to pro-actively communicate with their audiences. Serco is also comfortable to share their know-how with other corporations in the UAE and they are looking forward to engage with others to learn from each other. RoadSafetyUAE features Serco's staff video and their bus policy on our platform - www.roadsafetyuae.com/bus-safety/.", Edelmann concludes.
RoadSafetyUAE's vision is to contribute to reducing the number of road traffic fatalities, injuries and accidents in the UAE. RoadSafetyUAE's mission is to raise the all stake holders' awareness for proper conduct on our roads, in an engaging manner and on a broadly communicated and permanent basis. RoadSafetyUAE's award winning platform engages with the stake holders traffic participants, governmental entities, the media, and more than 30 corporate social responsibility (CSR) aware partners. The content backbone are 'tips&tricks', provided for more than 50 topics of road safety, specifically relevant to the UAE. More information can be found on www.RoadSafetyUAE.com.
In addition to Serco, RoadSafetyUAE partners with RTA, Dubai Chamber of Commerce, Dubai Health Authority, BMW, Michelin, Audi, Nissan, Infiniti, Al Masaood, Al-Futtaim Honda, Volvo, Al-Futtaim Volvo, Galadari Automobiles - Mazda, Al Habtoor Motors - Mitsubishi, Fiat Chrysler Automobiles - Dodge, MAN Trucks, QIC Insured, Gargash Insurance Brokers, ADNOC, PepsiCo, MMI, Pernod Ricard, Galadari Motor Driving Center, MiXTelematics, JustKidding, AMEC Foster Wheeler, VOX Cinemas, OMD and NSG.
About Serco Middle East:
Serco is a leading provider of public services. Our customers are governments or others operating in the public sector. We gain scale, expertise and diversification by operating internationally across five sectors and four geographies: Defence, Justice & Immigration, Transport, Health and Citizen Services, delivered in UK & Europe, North America, Asia Pacific and the Middle East. More information can be found at serco.com and https://www.serco.com/middleeast.
© Press Release 2016