- Mobily fastest growing brand among the top 10 Saudi Brands
Riyadh: – The London-based Brand Finance, world’s leading independent brand valuation and strategy consultancy, issued its annual brand valuation ranking where Mobily came in ninth most valuable brand in the Kingdom of Saudi Arabia, gaining 3 notches up the scale and increasing in value by 31% to reach $1.1B.
Salman AlBadran, CEO of Mobily, commented: “The Brand Finance ranking testifies to our company’s hard work and steadfast achievements over the past period. Our efforts at all levels and across all departments over the past years translated into more satisfied customers due to ongoing enhancements in the quality of our services, and thus all indicators followed suit.”
In its press statement, Brand Finance explained the methodology it followed to come up with the ranking. “Brand Finance has assessed the impact of the COVID-19 outbreak based on the effect of the outbreak on Enterprise Value, as at 18/03/2020 compared to what it was on 1st January 2020. Based on this impact on Business Value, Brand Finance estimated the likely impact on Brand Value for each sector. Each sector has been classified into 3 categories based on the severity of Business Value loss observed for the sector in the period between 1st Jan 2020 and 18th March 2020.”
According to Brand Finance, which values 5,000 of the world’s biggest brands on an annual basis, the Brand value is “understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.”
- Ends -
About Etihad Etisalat (Mobily)
Etihad Etisalat (Mobily) is a Saudi company launched commercially in May 2005. Mobily provides integrated services for three main sectors, individuals, businesses, and carriers. It has one of the largest wireless networks by coverage in Saudi Arabia as well as the region, and one of the widest FTTH networks, in addition to one of the largest data center systems worldwide. Mobily has been listed on Saudi Arabia’s Tadawul stock exchange since 2004. Major shareholders are Etisalat Emirates Group (27.99%) and the General Organization for Social Insurance (6.9%). The remaining shares are owned by institutional and retail investors.
For media inquiries:
Amjad Shacker, Mobily
+966 505 442066
a.shacker@mobily.com.sa
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
