• Eggo looks to expand gradually in the Kingdom by opening several stores to become the most recommended brand.
  • The brand provides excellent customer service and affordable, high-quality customized solutions to meet the needs of every customer

Riyadh, Kingdom of Saudi Arabia : Al-Futtaim Group launched in Saudi Arabia the first Eggo Kitchen & House store in the Middle East, located in Al-Rimal Complex, Exit 16, Eastern Ring Road in Riyadh.

Launched in 2007, the Belgian brand has more than 65 stores in four countries. It offers custom-made kitchens of high quality at reasonable prices, as well as integrated storage solutions through modern and practical kitchen cabinets. Eggo’s vision and strategy is to provide products at a full range of prices, from medium to high. The inauguration of the first Eggo store in Riyadh is part of a comprehensive expansion plan for Al-Futtaim Group under which 16 branches in various Saudi cities will be opened, as the Kingdom is a primary market for the Group. Eggo provides excellent customer services and customized solutions that meet the needs of every customer, in addition to the high quality of its German-made kitchens and cabinets. The chain aspires to become one of the recommended brands in the Middle East markets.

Adosh Sharma, General Manager of Eggo at Al-Futtaim Group, said: “We are pleased to open the first Eggo store in the Middle East on the East Ring Road - Exit 16 - Al-Rimal Complex in Riyadh. This is in line with Al-Futtaim Group's strategy to expand and enhance its presence in the Kingdom through stores, brands, offers, and new and unique products, to create immersive shopping experiences for everyone."

For his part, Eggo CEO Frederic Taminiaux commented: “We are pleased and excited to partner with Al-Futtaim Group to open our first branch in the Middle East and to be present in Riyadh and other Saudi cities in the future, as we always seek to expand into new markets. We expect our brand to be well received in the Kingdom, as we offer high quality products at a full range of prices, along with kitchen and storage solutions and the best customer service.”

Regis Schultz, President of Retail at Al-Futtaim Group, said: “The Al-Futtaim Group constantly strives to create new shopping experiences for customers and explore new opportunities to bring premium global brands to the Middle East markets.”

Eggo is built on the values ​​of authenticity and responsibility and is keen to provide distinctive kitchens at affordable prices to Saudi customers.

-Ends-

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2022

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.