Millions of active customers are using AWS each month in over 190 countries around the world, including tens of thousands of customers in the Middle East and North Africa (MENA). Startups like Alef Education, Almentor, Altibbi, Anghami, Bayt.com, BitOasis, Babil Games, Bey2ollak, Boutiqaat, Careem, Classera, Clicksco, Crowd Analyzer, Dubizzle, EKar, Elephantsocial, Fetchr, Fish.me, Haraj, Health at Hand, Jeeny, Little Thinking Minds, Maestro Pizza, Mawdoo3.com, Mrsool, Naseej, Ngwa, Opensooq, Property Finder, Sarwa, Souqalmal, StarzPlay, Tajawal, ToDoorStep, Ureed, Vezeeta, and Yallacompare are building their businesses on top of AWS, enabling them to scale rapidly and expand around the world. Enterprises across the region are moving to AWS to become more agile and innovate, and include Al Jouf Cement, Al Tayer Group, Arab Banking Corporation (Bank ABC), Aramex, Bahrain Bourse, Bank Al-Etihad, Batelco, Emirates NBD, Flydubai, Gulf News, Hassan Allam, Lulu International Exchange, MBC Group, OSN, Seera Group, Union Insurance, Virgin Middle East, and many more. Public sector organizations, including Government of Bahrain’s Ministries, such as the Ministry of Education, Ministry of Finance, Ministry of Information Affairs, Ministry of Labor and Social Development, and Bahrain iGA, as well as other public sector organizations such as Bahrain Polytechnic, Communications and Information Technology Regulatory Authority of Kuwait (CITRA), Mumtalakat, Paris Sorbonne AD, Tamkeen, University of Bahrain, and many more are also using AWS to drive cost savings, accelerate innovation, and better serve the citizens of the region.
Emirates NBD is a United Arab Emirates (UAE) based enterprise that is working with AWS to build an Artificial Intelligence-enabled bank of the future. Emirates NBD is a leading banking Group in the Middle East, with total assets of AED 537.8 Billion, as of June, 30 2019. The Group has a significant retail banking presence in the UAE and is a participant in the global digital banking industry. The bank is utilizing AWS’s artificial intelligence and machine learning services, data analytics, and natural language processing technologies to better engage with customers and simplify banking. Abdulla Qassem, Group Chief Operating Officer, Emirates NBD said, “Emirates NBD has been collaborating with AWS and taking advantage of AWS’s technologies and innovation practices to develop personalized, real-time banking experiences. The new AWS Middle East Region will allow us to further experiment and enhance our solutions as we continue to realize our vision of being the region’s most innovative financial services organization that is making banking more easy and intuitive for customers.”
Well established family businesses in the Middle East are also moving to AWS to become more agile and innovate. Saudi Arabia’s Abdul Latif Jameel is one of the most respected family-owned businesses across the Middle East, North Africa, Turkey, and over 30 countries worldwide, with diversified interests in major sectors including transportation, energy and environmental services, financial services, land and real estate, and many other industries. Faisal Alsamannoudi, Vice Chairman, Abdul Latif Jameel Commercial Development Company Ltd. said, “We welcome the opening of the AWS Middle East Region and see it as a real opportunity to bring more efficiency and innovation to our business, in a secure way. We started our AWS journey with Abdul Latif Jameel Commercial Development Company, in Jeddah, by migrating critical HR management systems covering seven different companies – a process that took us less than one month and brought savings up to 60 percent, compared to our previous solution. With AWS, we are becoming more agile and able to innovate quickly across different lines of business, including S:mile express delivery brand, and CarHub on-demand vehicle care services.”
Another regional enterprise moving to AWS is Al Tayer Group, one of the largest privately held family-run conglomerates in the MENA region. Al Tayer Group has interests in automobile sales and services, luxury and lifestyle retail, and hospitality. Headquartered in the UAE, the group operates in 12 countries in the Middle East and manages over 200 stores. Mohamed Al Fayed, Senior Vice President of OmniChannel, Al Tayer Retail, said, “Today’s news from AWS is fantastic as we continue accelerating our cloud adoption. Using AWS, we were able to become more agile and reliably launched five e-commerce platforms, such as Mamas & Papas, Nisnass.com, and Ounass alongside Android and iOS apps, all within a year. We rely on several AWS managed database services such as Amazon Aurora, where we were able to cut costs by 40 percent, while increasing performance by four times, compared with proprietary database technologies. We also leverage AWS spot instances to reduce operational cost by 79 percent. We see great potential to improve our business even further with the new AWS Middle East Region, which will enable us to serve our end customers with even lower latency.”
Government organizations are also working with AWS to lower costs and better serve citizens in the region. The Bahrain Information & eGovernment Authority (iGA) is responsible for ICT procurement for the Bahrain government and is leading the government’s migration project to support the country’s Cloud First policy. iGA’s Chief Executive Mohammed Ali AlQaed said, “Bahrain is committed to becoming a country in the cloud and we will be able to accelerate our journey with the launch of the AWS Region in Bahrain. By December of this year, we will have 30 percent of all 72 government entities migrated to AWS and by June 2020, we expect to have most government data centers shut down, while the rest are minimized allowing us to focus resources on projects that benefit our citizens and dramatically improve the overall availability and durability of government applications and data.” An example of a government entity that turned to the agility and speed of AWS is Bahrain’s National Bureau of Revenue (NBR), who needed to quickly and efficiently launch the country’s Value Added Tax (VAT) system. Rana Faqihi, Assistant Undersecretary for Development and Revenue Policies at Bahrain Ministry of Finance, said, “The National Bureau of Revenue needed a solution that would enable a seamless VAT rollout, without delays and with the highest levels of security. By launching SAP S/4 Hana on AWS, the NBR was able to go to market in just under two months while lowering costs by 40 percent. Eliminating the need to manage IT infrastructure allowed us to focus on successfully reaching an important milestone in Bahrain’s economic development. The launch of the new AWS Region in Bahrain is allowing public and private sector organizations to realize the full potential of the cloud.”
Another government body in the Middle East welcoming the new AWS infrastructure Region is the Communication and Information Technology Regulatory Authority (CITRA), Kuwait’s regulator responsible for the country’s IT sector and technology adoption in the government. Salem Muthib Al-Athainah, Chairman and CEO of CITRA said, “We welcome the launch of the new AWS Middle East Region as an important step in bringing reliable and secure cloud computing technologies closer to end users in the Middle East. This launch underlines the important location of the Middle East as a center to the global data movement worldwide. The presence of the AWS Middle East Region opens up new prospects for companies and government organizations to serve customers in the region, contributing to the enhancement of infrastructure, digitization, connectivity, and customer experience. Our significant work with AWS supports CITRA’s strategy of transforming Kuwait into a regional ICT hub, and the digitization of the Kuwaiti economy, and we look forward to continue to build on that while leveraging the new AWS Middle East Region in Bahrain.”
The most well-known and fastest growing businesses in the Middle East are also choosing AWS to launch and grow. Careem, the leading technology platform for the region, started working with AWS in 2012 to help it scale fast and wide across 14 countries in under seven years. Today, Careem hosts 33 million customers and one million drivers on its platform, and has expanded its services to offer on demand deliveries as well its original core business, ride hailing. Magnus Olsson, Chief Experience Officer and co-founder of Careem said: “When we started building Careem, we knew that the ability to scale fast, and in a secure and reliable way, would be critical to our long term success. As one of AWS’s early adopters in the region, we have grown with them. Thanks to AWS, we have been able to focus our efforts on geographical and new vertical expansion and to innovate new technologies and services. With the opening of the new AWS Middle East Region, we will now be able to benefit from data centers with lower latency in the region. AWS’s commitment to our region shows the enormous potential of the local technology scene and will be instrumental to the success of the new wave of startups to come. We look forward to having them as a strong contributor to the Middle East tech ecosystem."
A rapidly growing startup using AWS is Classera, one of the leading education companies in the Middle East and at the forefront of using cloud technology to rethink education services. Classera co-founder and CTO Mohammad Alashmawi said, “We understood the power of the cloud in our early days, and have relied on AWS since 2010 to grow into a trusted education platform that is currently used by over 2 million people in more than 12 countries. As we revolutionize the e-learning ecosystem, we are developing smart solutions that leverage AWS data analytics and machine learning services to bring personalized and highly engaging learning experiences to students. Thousands of schools and organizations across the Middle East rely on the Classera platform as a core pillar of their learning, teaching, and training process. We have peace of mind that AWS gives us the performance, reliability, and security that we require to deliver our services. It’s very exciting to have AWS launching a Region in the Middle East. This brings us, and other start-ups in the region, a competitive edge as we have greater access to the most advanced technologies in the world today.”
AWS Partner Network (APN) Partners also welcomed the arrival of the AWS Middle East (Bahrain) Region. The APN includes tens of thousands of Independent Software Vendors (ISV) and Systems Integrators (SI) around the world. APN Partners build innovative solutions and services on AWS and the APN helps by providing business, technical, marketing, and go-to-market support. Partner Network (APN) Consulting and Technology Partners in the Middle East helping customers to migrate to the cloud include Adfolks, Al Moayyed Computers, Batelco, Citrus Technology, Cloudnexa, Computer World, Du, Ejada, Ellucian, Fortecloud, Infonas, Integra Technologies, Kaar Technologies, Kalaam Telecom, Kloudr, Kuwaitnet, Nournet, Redington, Tamkeen (Saudi), Thinglogix, Zain, Zero and one, and many others as well as global APN members such as Accenture, Capgemini, Cognizant, Deloitte, DXC Technology, TCS, and Wipro. Global ISVs such as F5, Fortinet, Palo Alto Networks, SAP, Splunk, Trend Micro, VMWare, and many others are already using AWS to deliver their software to customers around the world and will serve their customers in the Middle East from the AWS Middle East (Bahrain) Region at launch. Customers can also easily find, trial, deploy, and buy software solutions for AWS on the AWS Marketplace. For the full list of the members of the AWS Partner Network, please visit: https://aws.amazon.com/partners/.
Investing in the future of the Middle East
The new AWS Middle East (Bahrain) Region adds to the infrastructure investments AWS has been making across the Middle East, to provide customers with advanced and secure cloud technologies. Today, AWS is also launching a new AWS Direct Connect location in Bahrain, which is the first to be operated by AWS, joining the two AWS Direct Connect locations and two Amazon CloudFront Edge locations in the UAE that launched in 2018. AWS Direct Connect makes it easy for customers to establish a dedicated private network connection between AWS and their data center, office, or colocation environment. Amazon CloudFront gives customers an improved experience for their end users, including faster content delivery and added cybersecurity protection.
To support the growth in cloud adoption across the region, AWS has made significant investments in education, training, and certification programs to help those interested in the latest cloud computing technologies, best practices, and architectures, to advance their technical skills and further support Middle East organizations in their digital transformation. AWS offers instructor-led training programs for customers and partners, as well as general public training events such as AWS Summits, AWSome Days, Immersion Days, and Game Days as well as over 500 free online training courses. To help drive diversity in the tech industry, AWS has also extended its global ‘We Power Tech’ program to the region, providing events and free training courses to support technology skills development for women in the Middle East.
For students and educators, the AWS Educate and AWS Academy programs are providing free resources to accelerate cloud-related learning and preparing today’s students in the Middle East for the jobs of the future.
Growing Entrepreneurship in the Middle East
To help grow the next generation of businesses in the Middle East, AWS is supporting startups across the region through the AWS Activate Program. Working with accelerators, angel investors, incubators, government organizations, and Venture Capital firms, AWS Activate provides resources to help startups launch their businesses on AWS and go global in minutes. Across the Middle East, AWS has been working with organizations such as 500 startups, Area 2071 in Abu Dhabi, BADIR in Saudi Arabia, BECO Capital, EDB in Bahrain, Flat6Labs,Hive, MEVP, Oasis500, Seed Stars, Startupbootcamp, Techstars, and many more, providing startups with AWS credits, in-person technical support, AWS trainings, and go-to-market help.
Developers and businesses can access the AWS Middle East (Bahrain) Region beginning today. A full list of services and details on pricing is available at https://aws.amazon.com/about-aws/global-infrastructure/regional-product-services/
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© Press Release 2019