Abu Dhabi: ARB 4x4 Accessories Emirates, part of Al Masaood Group and the leading market brand in four wheel drive accessories and outdoor gear, is taking part at Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2019, the largest regional exhibition for Hunting, Equestrian and Heritage preservation, which began on August 27 and is being held at the Abu Dhabi National Exhibition Centre until August 31.
This year’s event is presenting off-road enthusiasts with the perfect opportunity to prepare for the upcoming season and serves as the perfect platform for exhibitors to position their respective brands in prime exhibition space and showcase products to a projected unrivalled demographic of more than 110,000 attendees. ARB Emirates, participating at ADIHEX for the 11th consecutive year, are unveiling their latest products with the most recent innovative technology and have a raffle draw on their stand which will give visitors a chance to win ARB products such as portable compressors and digital and analogue gauges. The company is also offering special discount of up to 25 per cent to visitors across their products range.
Robert Schwarz, Chief Operating Officer of Al Masaood Group, said: “ARB Emirates has consistently met the expectations and demands of outdoor enthusiasts throughout the UAE since 1990. Young Emiratis have emerged as a new generation of off-road aficionados and, as the leading national brand in the 4x4 cars customization market, we provide a wide range of high-quality products and embrace the culture and heritage of the UAE as we welcome more and more customers every year.
He continued: “ARB Emirates’ association with ADIHEX for the past decade has contributed to our progress and realization of our goals. The 2019 edition has already welcomed a record number of attendees at this stage, which presents an unrivalled platform to showcase the latest products to a truly special audience. We look forward to the remainder of ADIHEX 2019 and future events with huge expectations and optimism.”
Steven Pickering, General Manager, ARB Middle East commented: “ARB has experienced tremendous growth since its establishment in the UAE back in the 90s. We like to think that we have helped the 4x4 community further explore this great country.”
He added: “Since 1990, ARB has been proud to be partnered with ARB Emirates supporting the UAE 4x4 market and the wider enthusiast community. Being at ADIHEX is an exciting platform to kick off the season, in which we all plan adventures with our friends and family to discover more about the UAE.”
The activities and features at ADIHEX 2019 are centered around the Year of Tolerance and relevant initiatives. This year’s edition, the 17th overall, is placing a strong emphasis on the importance of protecting animal species and their welfare, with the regulation of hunting practices, following the guidelines of sustainable hunting, and the necessity to preserve and strengthen the original values of hunting and equestrian in the Arab heritage and culture all central focuses.
About ARB Emirates
ARB, which was established in Australia in 1975, is dubbed as the largest manufacturer and distributor of 4x4 accessories. The company’s products are distributed in more than 100 countries around the globe. ARB’s Emirates branch was launched in 1990 under the umbrella of Al Masaood Group to provide UAE residents with a wide range of off-roading products and accessories, many of which are available regardless of which vehicle customers own.
ARB Emirates has two retail stores in the UAE located in Dubai and Abu Dhabi. These outlets offer the most popular products and accessories for an Emirati youth audience, including Air Lockers & Accessories; Air Compressors; Battery Systems & Power Solutions; Canopies; Drawers; Fridge Freezers; Vehicle Lightings & Accessories; Old Man Emu Suspensions; General Accessories; Protection Equipment; Recovery Equipment; Reversing Camera; Roof Racks; Safari Snorkel; Touring & Camping Accessories; and WARN Winches. ARB Emirates has two retail outlets situated in Abu Dhabi and Dubai.
For more information, please visit www.arbemirates.com
For more information:
Orient Planet Group (OPG)
Tel: +971 2 4418995
Group Marketing & Corporate Communications Manager
Tel: +971 2 201 7955
© Press Release 2019