The incoming flexible work program will complement Zain Group’s recruitment, retention and development efforts, as the company shows itself to be an organization in tune with the needs of female employees to balance their careers with their family responsibilities.
The announcement follows the hosting of the second annual Gender Diversity (WE) conference held in Kuwait in November 2018, where Zain vice-chairman and Group CEO, Bader Al-Kharafi, the brainchild of the WE initiative, first announced the significant regional first regarding the application of flexible hours for working mothers with children up to the age of four years.
Commenting on the new HR policy, Bader Al-Kharafi said, “As a leading innovative corporate entity in the region, it is incumbent on us to providing more supportive working environments for female employees and forging an inclusive working environment.”
“There are very few companies globally that offer a uniform family leave policy and we are proud to be bringing new standards of human resources support and implementation to the region. As an organization we are already well on the path to empowering our female counterparts on numerous levels, and this new maternity leave and flexible hours policy for working mothers will add further momentum to our efforts,” he added.
“Following the introduction of Zain Groupwide policy; Zain Bahrain is proud to introduce the new revolutionary HR policy towards new mothers as part of Zain Bahrain’s effort to support working mothers and families. This will help Zain Bahrain’s new mothers to have closer family bonds and enhance their sense of family stability. It will also help them to balance between work and their crucial role in the family effectively,” said Zain Bahrain Human Resource director, Dana Bukhammas.
Once the new HR policy is fully implemented, Zain Group’s Human Resources team will measure the impact and effect of the policy, through annual engagement surveys, the cost benefit involved such recruitment and retention and the number of returning mothers.
Zain’s WE program has already scored major successes in raising the profile of women in the organization, with the organization working towards increasing female leadership positions within the organization from 14.5 per cent to 25 per cent by 2020; and ultimately evolving towards a gender diverse workforce.
Since Zain’s WE initiative official launch in November 2017, it has achieved the following accomplishments:
• Female leadership, director and above at Zain Group has grown from 14.5 per cent to 15.5 per cent in one year
• Female recruitment into Zain across all operations grew from 21 per cent of total recruitment to 29 per cent
• The number of women at Chief level increased from 6 to 11, an 83 per cent increase
• 33 high potential female leaders have been identified to form the Centered Leaders program
• 61 Women Empowerment Ambassadors have been onboarded and tasked with action planning
• Zain signed up to the UN Women Empowerment Principles and communicated this to all 6,000 employees
• Introduced a Women Empowerment communications app with 300 employees already using it
• Women Empowerment embedded into the board of director’s agenda and placed on CEO Scorecards
• Two talented women from Zain operations sponsored to attend MBA programs at ESADE, Barcelona
Al Kharafi concluded: “I firmly believe that championing gender diversity at Zain will create competitive differentiation, fast-track our strategic ambitions of unlocking the tremendous growth opportunities in the digital arena and at the same time improve the company’s bottom line.” – TradeArabia News Service
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