Property Finder, a leading property portal in the Mena region and Turkey, has launched Live Viewings on its website as part of its “House Hunt from Home” initiative created for the current market conditions and to follow Covid-19 protocols put in place by the UAE government.
 
Live Viewings is the latest of several innovative products launched by Property Finder to help facilitate the house hunter’s journey in the comfort of their own home.
These products have included 360 Tours, Virtual Tours, Floor Plans and social media tours to help make house hunting a digital reality.
 
"As we lead the disruption in Proptech we are giving thousands of UAE agents the ability to schedule and broadcast live viewings to property seekers within the region and across the globe," remarked Ari Kesisoglu, President of the Property Finder Group.
 
"The world has changed and we at Property Finder are ensuring making sure ourselves and our partners are ahead of the game so people in our region benefit from the latest technologies," stated Kesisoglu.
 
Rose Marsh, lead product manager on the project, said: "While we believe there is still a strong place for in-person viewings, we see virtual viewings, facilitated by our expert agents, playing a greater role in the property-search journey going forward."
 
"This is an innovation that will resonate with property seekers dealing with moving houses right now and also with house hunters and international investors post covid," she added.
 
Hemnet is Sweden's largest property portal and they launched a similar product called “Hemnet Live” just over a month ago.
 
So far they had close to 600 planned or finished live streamed open houses via Hemnet Live.
Hemnet CEO Cecilia Beck-Friis said: "This means that agents can reach a large group of potential buyers and sellers who can view the open house from the safety and comfort of their home."
 
"Our surveys show that more than half of Hemnet’s visitors would view a live streamed open house online, provided that the quality was high enough. During current circumstances the demand for such service is likely to increase," she added.
 
Live Viewings combines Property Finder’s own technology platforms with YouTube Live to facilitate bringing live streaming to the UAE real estate market.
 
The virtual tours already play a particularly strong role in the off plan market, as well as playing an important role in international investment said the top Emirati real estate portal.
 
Many investors are accustomed to purchasing without physically viewing the property, however now they will be able to virtually view a property live, in real time with the opportunity to ask the agent questions as they tour the property, it added.-TradeArabia News Service

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