Dubai, UAE; November 21, 2012: Zee Aflam, the first Pan-Arab 24-hour free-to-air Bollywood film channel dedicated to Arabic audiences, is lending momentum to the regional film festival circuit by extending its support to some of the most prominent platforms in the region.
Having covered the sixth edition of the Abu Dhabi Film Festival (ADFF) extensively, Zee Aflam will continue to support the burgeoning film festival scene by supporting the upcoming Doha Tribeca Film Festival (DTFF), Marrakech International Film Festival (FIFM), and Dubai International Film Festival (DIFF).
Each of the regional film festivals places an immense emphasis on Bollywood cinema with Doha Tribeca Film Festival paying homage to the critically-acclaimed director and producer Yash Chopra; Dubai International Film Festival screening numerous submissions from India under its 'Muhr AsiaAfrica' and 'Cinema of the World,' segments; and Marrakech International Film Festival marking '100 Years of Bollywood.'
Mukund Cairae, CEO - Middle East, North Africa & Pakistan, Zee Entertainment Enterprise LLC, said: "Much like the region's film festivals, Zee endeavours to bring wholesome family entertainment to the forefront highlighting the strong cultural interlinks between the Arab world and India. Through our support to the film festival circuit, we are underlining Zee Aflam's role as the 'gateway to Bollywood."
Patrick Samaha, General Manager of Zee Aflam, said: "The Arab world and India share strong commonalities in culture, traditions and heritage. Zee Aflam is committed to bringing the rich legacy of Indian cinema and programming to the screen."
The region's film festivals serve as a platform to stimulate dialogue, foster relationships, and engage audiences to understand and appreciate the evolving film industry. Zee Aflam will provide audiences with in-depth insights into the four film festivals, ranging from their inception, the significant inroads that each one has made over the course of the years, to the role they play in contributing the region's overall cinematic landscape.
In addition to tying up as the dedicated television partner for Doha Tribeca Film Festival and media partners for the various film festivals, Zee Aflam will provide rigorous round-the-clock updates through its dedicated Bollywood news shows, while featuring vignettes of the must-watch movies and celebrities at the respective film festival.
Zee Aflam and Zee Alwan are available to audiences in the Kingdom of Saudi Arabia and in the United Arab Emirates on Nilesat and Arabsat. For more information, please visit www.zeeaflam.com
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About Zee Entertainment Enterprises Limited:
Zee Entertainment Enterprises Limited (Zee) is one of India's leading television media and entertainment companies. It is amongst the largest producers of aggregators of Hindi programming in the world, with an extensive library housing over 1000,000 hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, Zee houses the world's largest Hindi film library. Through its strong presence worldwide, Zee entertains over 650 million viewers across 168 countries. Zee has been selected Business Superbrands 2010-11, Industry Validated.
Pioneer of television entertainment industry in India, Zee's well-known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Zee Smile, 9X, Ten Sports, Ten Cricket, Ten Action+, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zee Salaam, Zing, ETC Music and Zee Khana Khazana. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Telugu, Zee Kannada, Zee Cinemalu and ETC Punjabi. Zee and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media, multiplexes, amusement parks and print media amongst others. www.zeetelevision.com.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
(+971 4) 4560700
kelly.home@bm.com, nivine.william@bm.com
© Press Release 2012
