Dubai, 13 May 2007: Wella Professionals, the world-renowned hair company, hosted the Middle East launch of six global colour trends from its latest edition of its star colour line, Koleston Perfect.
Wella Master Colourist, Dawne Bailey was flown in especially to present the hottest shades of 2007-2008, and the entire event was televised by one of the region's leading authorities on style, Fashion TV Arabia.
Six models showcased the relaunched range as interpreted by Dawne Bailey. The hues crossed a wide spectrum and including shades from the Pure Naturals, Rich Naturals, Vibrant Red, Deep Browns, Special Blonde and Special Mix, collections.
Over 300 guests including the region's top hairdressers, style icons and members of the media gathered at Lotus One in Dubai, UAE to enjoy the evening of cutting-edge global style, sophisticated entertainment and complimentary drinks and canapés.
Members of the audience became the stars of the night when a panel of beauty and fashion professionals, including Dawne Bailey, Maya Stanley of Wella Professionals and Valia Taha of Sayidaty magazine, selected two women sporting fabulous and fashionable hair colours and presented them with gifts of a spa voucher for the hairdresser and a complete colour make-over for the consumer.
Fady Salwan, Professional Division Manager, Wella Middle East, said: "At Wella Professionals we are committed to challenging excellence in salon hair-styling and hair-colouring and the Middle East launch of these global trends is one example of how we bring world-class standards to hairdressers in this region. The new range of Koleston Perfect, is the best yet and it is only fitting that we celebrated it in style!"
Originally launched in 1950, Koleston Perfect has an improved formulation and an extraordinary range of colours - 174 in total - and is now distributed throughout 180,000 salons worldwide with the latest collection now availble in a professional salon near you.
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© Press Release 2007
