Kuwait - Waveline Media is currently gearing up to make its mark on the 2012 edition of The Media and Marketing show, which is scheduled to be hosted by the Dubai International Exhibition Centre from the 4th - 6th December.
The event constitutes a great opportunity for this up-and-coming mobile advertising company to introduce its versatile products and services to digital agencies and business owners in the region. Waveline Media also seeks to forge strong relationships with influential players and stakeholders, while cementing its presence in this niche industry.
Over 100 exhibitors and more than 9,000 visitors representing 55 countries are expected to attend MMS 2012, which will also feature seminars, conferences and workshops of particular relevance and interest to the digital media and marketing sectors.
"We are very excited about exhibiting in this year's show," states Mr. Abdur-Rahman El-Sayed, Waveline Media Managing Director, "and are especially keen on highlighting two of our avant-garde products; the Yabila! Advertising Platform and Waveline Ad Network. We believe that with the success met by these two services at home and in the region, they will also be able to catch the eye of global corporations seeking to advertise in the GCC."
Launched in 2010, Yabila! Is a permission-based mobile advertising platform that serves consumers and brands in the Middle East and North Africa (MENA). For consumers, Yabila! Provides a daily guide of the hottest deals, promotions and new arrivals in their city, which they can avail through Yabila! iPhone application, Yabila! Android application or Yabila.com portal. For brands and advertisers, Yabila! allows them to effectively reach and communicate with their target audiences via measurable, in-pocket advertising channels.
Waveline Ad Network is a network of innovative and ingenious mobile applications that provide daily content and entertainment services to MENA consumers. Brands are able to advertise on the network and reach a significant number of high-purchasing consumers in the region.
According to Mr. Salim Hatoum, Account Director at Waveline Media, "We consider the Media and Marketing Show as one of the best regional events for networking with all professionals in the media and marketing realm. We are thrilled to be given the opportunity to showcase how our 150 clients in Kuwait and the region are utilizing mobile phone advertising methods as one of the most cost-effective media channels to reach their target audiences 24/7."
Worth mentioning is that this 3-day event will incorporate participants from various countries in MENA; including Saudi Arabia, Kuwait, Bahrain, Turkey, Iran, Iraq, Egypt and Lebanon, together with the United Kingdom and The United States.
About Waveline Media (www.wavelinemedia.com)
Established in 2010, Waveline Media is a full-service mobile advertising firm with operational offices in Kuwait, Saudi Arabia, and Qatar, providing brands and agencies in the MENA region with effective mobile media strategies, planning, buying, and mobile campaign optimization services. Waveline Media is primarily focused on bringing tangible results for its clients and advertisers via its proprietary carrier-class mobile advertising platform, Yabila!, and its Waveline Mobile Ad Network.
About the Media and Marketing Show (www.dubaimediashow.com)
The Media & Marketing Show is one of the World's must-attend, networking and educational resource platforms for media and marketing professionals. In addition, it is the only show of its kind in the region. MMS is the region's premier event for the media and marketing industry. The Media & Marketing Show was first organized in 2005 and in 2012 it will be celebrating its 7th edition.
Press Release 2012
