April saw the release of Vaasara, an end-to-end digital solution for the beauty industry. On the user side, a user can explore, book, pay and rate services online and on the salon side, a salon can list information of its services, stylists, offers and discounts and manage all its bookings and workforce.

The beauty market in the MENA region in 2018 was worth $36 Billion1 and is expected to grow at CAGR of 10% for the next four years. Consumers in the UAE spend $250 per month on personal care, a value that is expected to reach $300 in the same time. These market factors and the gaping hole in the market for such a booking app mean that Vaasara has an opportunity to become a leader in the region. Deepti Mohanty, the CEO and an ex-Deloitte consultant says- “The beauty market is where the food delivery market was 5 years ago and where transport technology was 10 years ago. With digital maturity on the rise and the beauty industry growing exponentially, we believe Vaasara will bridge the gap between users, salons and spas. We are excited to be part of this beauty revolution.”

With around 100 salons and spas for men, women and home services already available for online booking on the app and over 1,200 listed with contact details, Vaasara will cater to everyone’s every beauty and grooming related need. The app gives users exposure to an array of discounts, packages and offers. It allows for personalization, whether it be to choose the right hair length or the right stylist. Add to this the ability to pay online or at the salon and an upcoming subscription program and you have a well-rounded player ready to disrupt the market.

With similar apps like Mindbody Online and Treatwell, having successfully changed the way consumers and businesses interact in other regions, the Dubai based company sees a promising future here. Find out more about Vaasara on their website- www.vaasara.com 

1 https://www.khaleejtimes.com/business/retail/uae-consumers-among-top-spenders-in-cosmetics-personal-care-globally 

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