Abu Dhabi, 18 December 2012: Her Highness Sheikha Sheikha Bint Saif, wife of His Highness Sheikh Dr. Sultan Bin Khalifa Bin Zayed Al Nahyan and President, Honorary Chairman and Lifetime Patron of The Make-A-Wish Foundation ® United Arab Emirates, has confirmed she will inaugurate BRIDE and Beyond Beauty Arabia 2013 as part of her patronage of the Middle East's largest and most prestigious wedding and beauty events.
As Royal Patron for BRIDE, Her Highness will cut the ribbon to officially open the 12th edition of BRIDE Abu Dhabi, which runs from 30th January - 2nd February 2013. As part of her BRIDE tour, Her Highness will also visit the inaugural Beyond Beauty Arabia event, which takes place alongside BRIDE Abu Dhabi at the Abu Dhabi National Exhibition Centre.
Under Her Highness Sheikha Sheikha Bint Saif patronage, BRIDE is proud to be extending its support to The Make-A-Wish Foundation ® United Arab Emirates, which is run by Her Highness' Office.
Established in the UAE in 2003, The Make-A-Wish Foundation ® United Arab Emirates is committed to making the wishes of children with life-threatening conditions come true and has so far brought hope, strength and joy to thousands of children across the UAE and abroad. BRIDE will continue to support the Foundation's valuable work here in the region by donating AED 45,000 for each BRIDE Abu Dhabi and Dubai show to nurture and grant the wishes of ill children.
"We are honoured that Her Highness Sheikha Sheikha will be continuing her long-standing patronage of BRIDE in 2013 and we look forward to welcoming her to open the show," said Daphne Cota, Exhibition Director for BRIDE.
"Under Her Highness' patronage, BRIDE has grown to become the biggest event of its kind in the region, offering everything for a bride and her family to put together the perfect wedding. Offering a range of the latest fashion, jewellery and beauty trends to leading wedding organizers, stunning venues and idyllic honeymoon destinations all under one roof, BRIDE 2013 is sure to capture the hearts of brides from across the region."
BRIDE 2013 is proud to be supported by a number of high-profile sponsors, including silver sponsors Mauzan the unique Abaya and evening wear designer, couture specialist La Maison De Reve, who will be offering brides-to-be top-of-the line haute couture sleepwear as part of their bridal display, and Dnata, one of the world's largest air travel service providers.
In addition, Beyond Beauty Arabia will be arriving in Abu Dhabi for the very first time following its huge success in Paris. Beyond Beauty Arabia will be the ultimate day out for ladies across the UAE, offering a unique beauty and spa experience never seen before in the UAE, including live make-up demonstrations, tips on skincare, hair care and nail care, and an exciting range of interactive forums and spa zone treatments. Beyond Beauty Arabia is proud to be supported by renowned beauty and spa sponsors including FACES and Luxury Elements Spa.
Her Highness will also officially open the 16th edition of BRIDE Dubai, which runs from 10th - 13th April 2013 at the Dubai International Exhibition Centre.
Exhibitor highlights:
- FACES: As launch partner for Beyond Beauty Arabia and as part of the BRIDE show, FACES will be showcasing elegant products from Roberto Cavalli, Gucci, Carolina Herrera, Alexander J. Oud, Chopard and Givenchy makeup and skin care.
- Feryal Al Bastaki: Offering stylish and trendy dresses and Galabiyas, Feryal Al Bastaki will be joining BRIDE Abu Dhabi to offer all brides-to-be the fashion and style they're looking for.
- ESPOSA: The idyllic bridal boutique, ESPOSA, will be showcasing the latest collections from the number one designers in bridal couture including, Carlina Herrera, Monique Ihuillier, and Vera Wang.
BRIDE - The leading wedding event in the Middle East.
BRIDE in 2013 is celebrating the 12th edition of the region's most prestigious bridal event in Abu Dhabi, and the 16th edition in Dubai. BRIDE prides itself on showcasing all the latest bridal and fashion trends to appeal to the evolving tastes of the modern bride, and to the wide range of nationalities inherent within the Middle East. The show is managed by the INFORMA Exhibitions, and is the perfect platform for brands to reach an affluent demographic across the region.
INFORMA Exhibitions was first established in December 1998 by the merger of IBC Group plc and LLP (Lloyd's of London Press), and provides businesses and individuals with unparalleled knowledge, up-to-the minute information and highly specialist skills and services for conferences, exhibitions and training. INFORMA Exhibitions has over 8,000 employees in 150 offices spanning 40 countries, more than 75,000 publications and 130 events in 35 cities.
Media Contact:
DABO & CO
Mia Lehwald
Tel: 04 344 4901
Email: BRIDE@daboandco.com
© Press Release 2012
