Tough Challenge for Nissan's 'Hero of all Terrain' as Arabian Automobiles stages desert drive for local companies
Dubai, United Arab Emirates: Local tour operators in the UAE know exactly what makes a good SUV great - outstanding performance in the desert.
Accordingly, Arabian Automobiles Company organized for tour companies from the UAE to thoroughly test the all-new 2010 Nissan Patrol in the local deserts. Dubbed regionally as the 'Hero of all Terrain', the 2010 Patrol just recently went on sale on April 1st at showrooms across the UAE.
Arabian Automobiles Company, the exclusive dealer of Nissan, Infiniti and Renault in Dubai and the Northern Emirates organized the day of dune-bashing for tour companies to test the off-roading capabilities of the vehicle. Since its global world premiere launch in February 2010 in the region, the new seventh generation Patrol has been reviewed by media experts and Patrol owners praising the vehicle's high standard of quality and technologies and for its specific suitability to the region thanks to the more than 13,000 hours of testing in local deserts conducted by Nissan engineers in the new Patrol's development phase.
Following the test-drive event, Michel Ayat, CEO of Arabian Automobiles commented, "The Patrol has a tremendous heritage in this region thanks to the loyal ownership base and sheer number of Patrol enthusiasts who are very knowledgeable about the vehicle. With this all-new Patrol Nissan has skillfully blended high-end luxury features, many advanced technologies and a more sophisticated look for the new model. We look forward to the Patrol once again assuming the position as the number one full-size SUV choice of our partners in the local leisure tourism industry, and the positive feedback from our test drive event shows that the new Patrol is going to be a big success."
Since going on sale on April 1st this year, Arabian Automobiles has delivered more than 450 units of new Patrols - well in excess of the company's original sales volume projections.
The 2010 Patrol now uses a world-first Hydraulic Body Motion Control (HBMC) suspension system for ultimate roll control and stability off-road or on-road. A new All Mode 4x4 system also allows traction to be optimised for sand, road; snow and rock conditions while a new 5.6-litre direct injection V8 engine with best-in-class power and torque, and yet with better fuel economy is fitted under the hood. A new 7-speed automatic transmission with Manual Shift Mode and a Multi-screen individual rear seat DVD system and built-in cool box are also available on the specification list.
Customers can book a test drive of the new Patrol through www.arabianautomobiles.com or 800 NISSAN (647726). More information on the new Patrol is also available on the dedicated micro site: www.nissanpatrol-me.com
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About Arabian Automobiles
Arabian Automobiles Co. being one of the leading automobile dealers in the GCC under the flagship of A W Rostamani Group is the sole distributor of Nissan, Infiniti and Renault in Dubai and Northern Emirates and a non-exclusive distributor of Nissan in Iraq. Over the years, with best practices and total commitment the company has broken records and established itself as a trusted name in the UAE Automotive Market.
© Press Release 2010
