First New Rotana Business Travel Hotels in Saudi Arabia
Abu Dhabi - Rotana, the leading hotel management company in the Middle East & North Africa and Elegant Hotels Company announced their strategic alliance in building the first two Centro Business Traveller Hotels in Riyadh and Al Khobar in Saudi Arabia.
Conceived by Rotana and designed by LWD, Centro Hotels by Rotana is a lifestyle brand and signals the start of a bold new genre of hospitality. Business travel and accommodation for the budget conscious executive is an increasingly important market in the Region and the Centro Hotels by Rotana concept is specifically designed to cater to this rapidly expanding market. Appealing to large corporate entities, small and medium business owners, and individual travellers, Centro by Rotana is an 'Essential Service' hotel brand and will certainly meet the demands of a new generation of traveller who's seeking finesse and functionality at reasonable rates.
"We are redefining the conventional concept of economical comfort and offering affordable superior class accommodation and hospitality" said Mr. Selim El Zyr, President & CEO of Rotana.
Abdulelah Al Khereiji Group Chairman, Eng. Abdulelah Al Khereiji commented: "Today, we are exceptionally pleased to be able to announce our strategic alliance with Rotana in the launch of Saudi Arabia first Centro Hotels. This is a hospitality concept that suits our rapidly expanding business traveler population. Innovative and forward facing, we see this as an excellent investment in the right time and place."
Centro in Riyadh is located in a prime location between King Fahd Road and Olaya Street in the growing business district of Al-Olaya and will offer 160 rooms and suites. As for Centro Al Khobar, the hotel is also located on a prime piece of land on the corniche with unobstructed views of the sea, offering 235 rooms and suites.
Providing unique living spaces in a contemporary environment, both Centro Hotels by Rotana will feature amenities specifically geared to the needs of the travelling executive including well appointed executive centre, meeting rooms, gymnasium and a swimming pool. This is in addition to 'C.Taste', which is a three meal restaurant with an all day dining menu, 'C.Mondo' offering a selection of beverages and snacks and 'C.Deli', an innovative 24 hour deli take-away dining concept allowing guests to enjoy great food and to consume their purchase on the spot, in the lobby lounge, or if they prefer, in the privacy of their rooms.
"Rotana is working towards the opening of 25 'Centro Hotels by Rotana' properties across the MENA Region by 2014, introducing a unique out-of-the-box solution for the mid-tier market", concluded El Zyr.
-Ends-
About Elegant Hotels Company
Part of Abdulelah Al Khereiji Group which was founded in 1980 and wholly owned by Eng. Abdulelah Al Khereiji. The group has grown rapidly into a various services company now widely recognized and admired. Abdulelah Al Khereiji Group offers innovative services to both regional and international clients, from outdoor advertising, printing business, engineering consultancy, hospitality industry, real estate development and agriculture.
About Rotana
Rotana currently manages a portfolio of over 70 properties throughout the Middle East with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels 'Treasured Time'. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana and Arjaan Hotel Apartments by Rotana. Treasured Time. The Rotana promise to you.
Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.
For further information about this press release or any of Rotana's properties and brands, please contact:
Amal Harb
Corporate Vice President - Marketing
Rotana Hotel Management Corporation Ltd
P.O. Box 43500 Abu Dhabi U.A.E
T: 00 971 (0) 2 6444412
F: 00 971 (0) 2 6444413
amal.harb@rotana.com
© Press Release 2010
