Fans of the boy wonder will be treated to a never-before Potter experience on July 21; Loads of early bird prizes for the buyers of the new Harry Potter book
Dubai - The final showdown between Harry Potter and the Dark Lord Voldermort will come alive at Lamcy Plaza, the country's popular family shopping destination during the early hours of July 21, 2007 - the day author J K Rowling would release her latest book on the boy wonder worldwide. Harry Potter and the Deathly Hallows are scheduled to release worldwide on July 21, 2007 at 3 am, UAE time. With this book, Harry Potter's eventful year is expected to come to an end at Hogwarts -- full of wizard deals, secret diaries, disgusting portions and deadly mystery.
The much awaited J K Rowling work will be available for purchase at the Harry Potter stand, Main Lobby, Lamcy Plaza from the above mentioned time. The sale is courtesy of Books Plus, the leading name for reading aficionados.
As J.K. Rowling brings a closure to the world of elfs, wizardry and magic, Lamcy Plaza has lined up a host of fun-filled activities to welcome the latest Harry Potter book. The witchcraft theme party at the mall includes a fancy dress parade, screening of a Harry Potter movie and loads of prizes.
The mall will remain open past midnight of July 20, 2007 for the Potter fans. Lamcy plaza will open its doors to a screening of a Harry Potter movie followed by a Harry Potter themed party, where the fans can take an opportunity to grab their wands and hats and be part of the magical world of the Hogwarts School. The second half of the night of July 21, 2007 will witness a fancy dress parade. All the potter fans are invited to dress in their favorite Harry Potter character and participate in this fun event. The parade will also entail Question & Answer contest. The participant who is judged the closest resemblance
to a character from the mythical Harry Potter world will be given the lifetime opportunity to unveil the new book at Books Plus at 3 am.
Loads of early birds prizes await the buyers of Harry Potter and the Deathly Hallows at Lamcy Plaza. The early birds will receive a Harry Potter Magical Wand, Back to School backpack and a breakfast coupon form Barista Espresso.
Commenting on the celebration, Mathews Thomas, Marketing Manager, Lamcy Plaza, said: "Lamcy Plaza is all set to create an experience of a lifetime for all the Harry Potter fans. We would make the final countdown to the destiny of Harry Potter's life an event to remember."
He added: "It has always been the mall's endeavour to provide valued customers a novel shopping experience."
Located in the heart of Dubai, Lamcy Plaza is UAE's most popular shopping family destination that brings together the best of international lifestyle and fashion brands. Lamcy Plaza has been the choice of shoppers looking for style and quality with the best value-for-money offers. With brands offering international class and fashion standards, an extensive food court bringing the cuisines from all over the world and a warm and cozy ambience, Lamcy Plaza is easily the favorite destination for shopping for people in Dubai.
-Ends-
About Lamcy Plaza
Lamcy Plaza was inaugurated on March 17, 1997 by His Highness Sheikh Ahmed Bin Saeed Al Maktoum and is located in the heart of the city. One of the largest department stores in the region, Lamcy Plaza is designed to fulfill the diverse requirements of its customers 'under one roof'...living upto its positioning of "Good Feel, Great Deal".
For further information, please contact:
Tasneem Raza / Ayesha Tully
Watermelon PR
Dubai
Ph: 04- 2833 655/ 050- 456 4518
ayesha@watermelonme.com
© Press Release 2007
