Tetra Pak Arabia and Awal Dairy Celebrate World Milk Day in Bahrain

Children learn the importance of milk protected in carton packages

22^nd June 2008: Tetra Pak Arabia, the leading food processing and packaging company, organised a day of fun-filled activities to celebrate World Milk Day with hundreds of children and parents at the Al Seef Mall in Bahrain.

The event, aimed at raising awareness about the importance of milk protected in long-life carton packages, consisted of a range of fun activities such as tail the cow, drinking milk contests, milk moustache and a variety of interactive games all centred on the topic of healthy and nutritious milk. Free samples of Awal flavoured and plain, long life milk were distributed and enjoyed thoroughly by children and parents alike.

"Tetra Pak commemorates World Milk Day to create awareness on the importance of consuming milk protected in carton packages. We also believe it is our responsibility to enlighten the nutritional and healthy aspects of consuming milk on a daily basis," said Jesus Ortega, Dairy Category Manager, Tetra Pak Arabia.

The Bahrain event is part of Tetra Pak Arabia's ongoing drive to raise awareness about the health benefits of packaged milk products in the region. The World Milk Day activities organized in Bahrain are part of a regional campaign that includes Kuwait, Jeddah and UAE.

"It is important for children and parents today to learn the importance of consuming milk and its health benefits. We believe the World Milk Day activity has helped us achieve just that in an enjoyable and entertainment filled atmosphere," commented -Samad Alkhja, Marketing Manager, Awal Dairy Company.

Taking place on the 1^st June every year, the World Milk Day is promoted by Food & Agricultural Organisation of the United Nations (FAO).

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About Tetra Pak:
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people around the world. With over 20,000 employees and operations in more than 150 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD, "™ reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapak.com

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Promoseven Weber Shandwick
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