Dubai: SWP by Irina announced its launch in United Arab Emirates. The brand, known for its premium baby clothing and unique baby booties will be available exclusively in Dubai at Galeries Lafayette at The Dubai Mall and in Abu Dhabi at Nest For Kids at Abu Dhabi Mall.
SWP by Irina was founded in November 2017 in Beverly Hills by Irina Karadjian, who dedicated herself to designing luxurious pieces that can be treasured forever. The brand’s collection consists of its signature baby clothing line made of the purest Peruvian Pima cotton, offering comfort and style to the little ones.
SWP by Irina offers also its Fringe Oxford booties for the little ones that are made of 100% genuine handcrafted Italian leather. Crafted with a flexible padded suede sole, the rounded toe shoes are made to grow in stride with the little one’s development.
Every milestone deserves to be celebrated and that is what the luxurious velvet keepsake boxes are made for. The unique packaging will give every new mom the chance to cherish the precious moment of her newborn’s homecoming for many years.
SWP by Irina raises the bar for luxury baby clothing by offering the perfect combination of elegance, quality and memorability.
To join the conversation about the brand, please follow @swpbyirina on Instagram and Facebook.
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About SWP by Irina:
SWP by Irina is a luxurious baby clothing brand made from the finest materials. Its founder, Irina Karadjian, is dedicated to offer a unique experience to mothers-to-be to cherish the precious moment of their newborn’s homecoming for many years. The brand is known for their Fringe Oxford booties and their comfortable keepsake rompers, which are all packaged in the brand’s signature one-of-kind velvet boxes.
SWP by Irina’s clientele include celebrities and socialites such as Catherine Zeta-Jones, Emina Cunmulaj, Lady Tina Green, Chloe Green, Louise Roe and many more.
Facts about SWP by Irina:
SWP by Irina – Take Home Sets:
- 100% premium Pima cotton imported from Peru
- Breathable material with relaxed fit
- Smooth jacquard fabric
- Matching blanket and hat
- Beautiful ruffle & lace details on the rompers
- Newborn & 0-3M - set includes footie, hat & Blanket
- 3-6M, 6-9M & 9-12M - footie, bib & blanket
- Come in SWP by Irina signature velvet keepsake boxes
- Come in 4 signature colors - Blush, Beige, Sky & Grey
- Sizes available from Newborn, 0-3 Months, 3-6 Months, 6-9 Months & 9-12 M
SWP by Irina – Oxford Booties
- 100% genuine handcrafted Italian leather
- Flexible suede padded soles
- Removable fringe
- Perfect for babies who are learning how to walk
- Satin dust bag included
- Come in SWP by Irina signature velvet keepsake boxes
- Come in 3 signature colors - Pearl Pink, Ivory & Black
- Sizes from 0-6M, 6-12M, 12-18M & 18-24M
For media inquiries, hi-resolution campaign and product imagery, please get in touch with:
Not A Cliche
Mai Ali
Public Relations Director
mai@not-a-cliche.com
+971 50 7350433
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