Guaranteed, Governed Confidentiality for Printing of Sensitive Information

Variable Data Printing allows for Targeted, Personalised Marketing through Print or Email Communication

Dubai, United Arab Emirates - 7 April 2009 - Spectrum Digital Print Solutions today announced its leadership in two areas of print and marketing communication that make it first choice for any company wishing to ensure data confidentiality or enjoy crucial competitive advantages in return rates of print or email marketing communication.

Based in Dubai International Financial Centre (DIFC), Spectrum understands fully how vital it is that information remains confidential until it is released. That is why Spectrum is the only printing company in the UAE to be governed by the DIFC Data Protection Law 2007. In the world of finance, any leak of information can lead to embarrassment, loss of business, or damage to both reputation and financial health.

Ramzi J. Razian, Managing Director of Spectrum said, "In today's competitive marketplace, ensuring confidentiality of information is more vital than ever before. The release of information at the wrong time can be extremely damaging. At Spectrum, we fully appreciate that our clients need to be able to trust us with data that is often of a highly sensitive nature. We're proud, therefore, that anyone who uses Spectrum to take care of their printing needs benefits from the reassurance that we are governed by the DIFC Data Protection Law 2007 - something that no other printing company in the UAE can say!"

Further setting Spectrum apart is its expertise in Variable Data Printing (VDP). VDP allows for an enormous degree of personalisation in print and cross-media marketing and communication solutions, making return rates much higher than with more traditional forms of print and electronic communication. Using personalised and demographic data, VDP allows Spectrum to offer its customers print, email and online communication that is highly tailored to their tastes, lifestyle, profession or location.

Matthew King, Business Development Manager of Spectrum said, "As pioneers of VDP in the region, Spectrum is able to provide marketing and communication tools that offer return rates as high as 20 or 30 percent. With the ability to produce offer emails, newsletters, brochures and other material that is completely tailored to the individual receiving it, our clients can enjoy greater returns on their investment, together with a customer base that interacts directly with them, allowing them to target clients ever more efficiently."

Daniel Rodgers, Director of Operations, Spectrum added: "In today's challenging business climate, VDP has been proven to provide a very effective solution to advertising and media companies, allowing them to reach customers far more effectively through personalisation. In Europe and North America, demand for VDP has risen enormously as the long-term cost savings it provides become clear. In my 15 years of experience in the UK and UAE, I believe VDP represents perhaps the greatest leap forward in terms of the power and flexibility of direct communication."

Ramzi concluded: "Spectrum Digital Print Solutions was set up with the sole purpose of becoming the ultimate digital press in the UAE. Its governed guarantee of secure, confidential printing and highly-developed VDP expertise provides two compelling reasons for Spectrum to become the default choice in printing. Each day we see more and more people using us to fulfil their print and communications requirements - and the reason they come back is simple: Trust Spectrum."

The DIFC Data Protection Law 2007 provides a comprehensive legal framework and set of regulations for the protection of personal and sensitive information, secure processing of information and the rights of suppliers of data. For more information visit:

http://dp.difc.ae/legislation/files/DP%20Law%201%20Jan%202007%20v14.pdf

-Ends-

About Spectrum Digital Print Solutions
Spectrum Digital Print Solutions is a full service Digital Printing Company specialising in Variable and Fixed Image Digital Printing. Designed to be the ultimate digital press in the UAE, its services include:

- Variable Data Printing (VDP), of which it is a pioneer

- Fixed Image Printing, with no minimum print volume requirement

- Brand Management, including online management services

- Spectrum Creative Services, including access to one of the largest image banks and databases in the region through its association with ITP

- Finishing, incorporating a full range of in house professional finishing options for printed media such as brochures, flyers, presentations and annual reports

- Innovative digital printing solutions with next-day delivery

Spectrum is the Premier Partner for Xerox in the UAE, and was the first company in the Middle East to install the state-of-the-art Xerox iGen 3. Spectrum has the capacity to produce at least 60,000 prints per day on paper of up to 350 GSM weight. It will shortly be expanding its regional reach with new outlets in Abu Dhabi, Qatar, Kuwait and Lebanon.

The Spectrum management team is made up of vastly experienced (10+ years) print professionals who pride themselves on providing the highest levels of friendly customer service, combined with competitive prices and premier quality German paper.

Spectrum is the only printing company in the United Arab Emirates to be governed by the DIFC Data Protection Law 2007.

For more information on Spectrum and its services please visit   http://www.spectrumdubai.com/

For more information, pictures or to contact a spokesperson, please contact:
Max Press - 050 727 1104
press@mercurygraffix.com

Matthew King,
Business Development Manager
matthew.king@spectrumdubai.com

Daniel Rodgers,
Director of Operations
daniel.rodgers@spectrumdubai.com

Spectrum Digital Print Solutions
Level B1, The Gate,
Dubai International Financial Centre (DIFC),
Dubai,
UAE  
tel: +971 4 362 0566  
f: +971 4 210 8080
http://www.spectrumdubai.com.com

© Press Release 2009