Souq.com, the largest e-commerce site in the Middle East, has today more than 400,000 products across 300 different categories to shop from - mobiles & accessories, sport equipment, health & beauty, computer & software, etc... Every month the website attracts over 23 million visits and is fast growing as more consumers shop online in the Arab World.
After launching "White Friday" campaign in November 2014 as a spin on Black Friday, it hit over 1,000,000 visits during its three-day sales bonanza, achieved a new sales record
The online retailer partnered with some of the top brands and world's leading companies who brought unbeatable deals to the table during White Friday which were sold out within hours. Souq.com had strategic partnerships with brands such as Qatar Airways, Pepsi, OSN and MasterCard which gave value to its consumers.
"White Friday" 2014 was the biggest online shopping day that the Middle East has ever seen; it featured thousands of deals from different products and offered special discounts for the customers. The success of this campaign has proved that souq.com is the region's largest e-commerce player where it resulted in a ten-fold uplift to the e-tailer's average daily sales; an outcome which drove the e-commerce retailer to promise that "White Friday" will be annual event.
Following the success of this remarkable event, they has launched another successful campaign, He Sale - She Sale, in March 2015. It was introduced for the first time this year where the customers had the chance to choose from 4000 exclusive deals and saved up to 70% on electronics, fashion, home, beauty, etc.
As the mobile commerce is a key focus, this campaign focused on offering massive discounts and sale on mobile application since the officials/executives of souq.com have seen a much higher conversation rate on mobile than desktop.
Such big shopping events played a big role in the increase of the average daily order size. With similar initiatives, souq.com is achieving one of its main goals in encouraging the first-time online shoppers to take full advantage of the great deals available on various products, and to avail the services and benefits of a local e-commerce platform which offers value-added services over and above international sites such as secure online payment methods, option to pay cash, quick delivery times and free returns.
It is worth noting that souq.com, presents exclusive promotions, offers and deals daily and operates both as an award-winning retail site and an online marketplace that allows SMEs, merchants, distributers and third party sellers to use the site as a primary channel to offer their products online.
The e-commerce website offers a convenient and safe online shopping experience to customers across the Middle East and North Africa.
-Ends-
Established in 2005, Souq.com pioneered online shopping in the region as an auction site linked to the Arab internet portal Maktoob. When Yahoo! acquired Maktoob in August 2009, Souq.com was not included in the sale and was spun off as part of Jabbar Internet Group. The site then switched to a marketplace with a fixed price model in early 2011, and then launched its retail division late 2011.
Headquartered in Dubai, UAE, Souq.com caters to the needs of local markets with commercial offices and warehouses in Kingdom of Saudi Arabia, Egypt & Kuwait, and a technical and development center in Jordan and Bangalore.
© Press Release 2015
