Jeddah: – Sky News Arabia and Twitter announced today that the first-ever live Arabic news show on the social platform called #OnStream. The show will launch on February 26 as a weekly show covering general interest news from science and technology, to health, culture, sports and world news. It will air via Sky News Arabia’s Twitter account @SkyNewsArabia.

Produced and directed by Sky News Arabia and hosted by news anchors Carolina Nassar (@Carolina_Nassar) and Chantal Saliba (@ChantalSak) in rotation, the five-minute weekly show will feature guest experts and cover trending topics or videos on Twitter through different segments. Relevant Tweets will be presented to get real time feedback from viewers who will be invited to join the conversation by Tweeting with #OnStream. Tweet topics will be determined on the shoot day itself to showcase stories as they evolve and will be live streamed and accessible globally to logged-in and logged-out Twitter users and connected devices at no cost.

Abdou Gadallah, Deputy Head of News, Sky News Arabia said, “Introducing the first ever live Twitter original Arabic news show in the region is proof of Sky News Arabia’s digital first approach. Our new show #OnStream has been created to offer Twitter users a fresh and interactive experience and attract new audiences to engage with us. #OnStream provides a great opportunity for our viewers and followers to learn and discuss the latest trends from across the globe. We are excited about our partnership with Twitter which will undoubtedly add value to our audience.”

Kinda Ibrahim, Director of Media Partnerships, Twitter MENA said, “We’re excited to partner with Sky News Arabia around a show that’s built for Twitter in terms of content, format and hosts. With Twitter being one of the first places where people go for news, #OnStream will attract a young audience of mobile-first news consumers in a lighthearted and informative manner.”

The show’s clip highlights and live episodes will be available for sponsors as part of Twitter’s In Stream Video Sponsorship solution. These sponsorships will allow tailored audiences on Twitter; Arabic speakers interested in general interest news, to access and view the live episodes, which will appear as Promoted Tweets, while scrolling through their timelines.

Results of research by Toluna revealed that 72% of Twitter’s audience in Saudi Arabia, UAE, Kuwait and Egypt consider the platform as one of their main sources of online video content and have previously watched live streamed content on the platform.

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About Sky News Arabia: 

Sky News Arabia is a leading pan-Arab news organization broadcasting 24/7 to households across the Arabic-speaking world. With a free-to-air TV channel, audio platforms and online platforms, it is the home of breaking news, business, lifestyle, arts, culture and sports coverage.

Committed to delivering outstanding analysis of the regional and international news agenda since 2012, Sky News Arabia has become a trusted and respected news outlet appealing to people of all ages, nationalities and backgrounds. Alongside its core news coverage, the channel has built a strong audience for its business coverage, daily sports analysis and current affairs.

Sky News Arabia recently announced a fresh programming line-up with new presenters, cutting-edge broadcast technology and a digital-first approach to content creation. This was complemented by new virtual news studios using the latest in virtual reality (VR) and augmented reality (AR) technology that have been introduced for the first time in the region, giving Sky News Arabia the most progressive newsroom in the Middle East and North Africa.

Sky News Arabia has a network of bureaus across MENA, Europe and the US, ensuring viewers are up-to-date with all the news and the stories behind the news as it unfolds. 

About Twitter (NYSE: TWTR)

Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

For more information about Twitter in the Middle East and North Africa region, follow @TwitterMENA, @TwitterMktgMENA and @MomentsMENA. Visit our blog at blog.twitter.com.

To download the latest Twitter logo, please visit brand.twitter.com.

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