Kuwait 2007 - Signal Toothpaste, the number 1 toothpaste in the GCC, announces the launch of an educational oral health campaign across major malls in Kuwait. This campaign is part of many similar campaigns that Signal is executing in several GCC countries.
"Signal, in partnership with the World Dental Federation, is globally committed to lead the world to better dental health. In this region, dental disease continues to create and cause suffering, yet most of these diseases are completely preventable by proven, effective and often very simple measures. We feel it is important to bring awareness and educate people about dental hygiene in the Gulf especially to children. "Quoted Marketing VP for Home & Personal Care Products of Unilever Arabia Mr. Iain Potter..
The campaign offers a free dental check up to consumers done by specialists in 4 malls and one theme park in Kuwait. The campaign will continue for four weeks and it will include distribution of educational materials to the public.
Signal has been the leading toothpaste in the GCC market and in Kuwait for the past 50 years. It is the number one toothpaste in the market with around 30% volume share. For the last 14 years, Signal has conducted several awareness programs in schools and other public areas aimed at improving oral health, benefiting over 5 million kids in the GCC.
Signal Toothpaste is one of the many brands that Unilever Middle East represents. Every day, all around the world, 150 million people choose to make Unilever brands part of their lives. From sumptuous soups to sensuous soaps, brand names like Lipton, Knorr, Dove, Omo, Signal and Vaseline have become common household items. Today, Unilever Middle East is one of the top cash generating businesses in Unilever and region's single largest advertiser, building global brands that understand the relationships between nutrition, hygiene, and personal care for Middle East consumers."
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© Press Release 2007
